Dr. Sachin Mohan Bhide's Blog (12)

Little known facts about the financial impact of Covid-19 and why they matter to India!

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Introduction

Outbreak of Covid-19 is unprecedented shock to the not only the Indian but also global economy. It has impact on health and…

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Added by Dr. Sachin Mohan Bhide on May 2, 2020 at 4:21pm — No Comments

Can Indian MSMEs survive the Covid-19 pandemic?

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Micro, Small & Medium Enterprises (MSMEs) have held the economy of India strong and sturdy during the times of…

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Added by Dr. Sachin Mohan Bhide on May 2, 2020 at 4:00pm — No Comments

Gully Boy – A classic guide to first generation entrepreneurs

Recently we watched the Gully Boy Hindi movie[i] again and couldn’t stop ourselves from comparing it with the first-generation entrepreneurs. This is our attempt in correlating it, if you like the correlation, the credit goes to the movie makers and if you don’t like the correlation, you can…

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Added by Dr. Sachin Mohan Bhide on May 1, 2020 at 3:10pm — No Comments

Refreshing Strategy for Startups

On a hot summer afternoon, I was looking at a beautiful golden rain tree.

I was thinking about how nature blossoms this beautiful tree in summer only. How it must have selected the golden color of the tree. The hotter the summer, the more beautiful the flowers of this tree.

I was middle of these thoughts when I received a phone call. For a moment I thought of avoiding the phone call and enjoying the beauty of the golden rain tree. Then I thought work was also part of nature and…

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Added by Dr. Sachin Mohan Bhide on April 7, 2018 at 12:04pm — No Comments

Designing Business Plan at Functional, Operational, & Offerings Level

“Business Planning Practitioners Group is not enough for execution!” announced Julia in a message she sent through my mobile app. I was not surprised. I wanted to know more details before making any comment. The group communicated within themselves and Julia got back to me. “We have a surprise for you! We want to meet you at my office. The Municipality has agreed to give its…

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Added by Dr. Sachin Mohan Bhide on February 18, 2017 at 5:57pm — 2 Comments

Effective marketing for entrepreneurs - Book

Dear entrepreneur,


Book cover I know that road to entrepreneurial journey is difficult. You may have been in business for a long time or you may have just started…
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Added by Dr. Sachin Mohan Bhide on November 10, 2014 at 10:01am — 1 Comment

Lessons from book ‘The Last Lecture’

Dear entrepreneur,

I just completed reading this incredible book ‘The Last Lecture’ authored by Randy Pausch with Jeffrey Zaslow. I am sharing the highlighted points I have learned from the book. I will still recommend you reading the entire book. I found this website which provides excellent resources …

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Added by Dr. Sachin Mohan Bhide on August 6, 2014 at 11:12am — No Comments

Do you value your time?

Dear entrepreneur,

No value for time

I have had two extreme experiences of ‘value of time’ recently. In one of the start-up community, I have offered one hour of introductory consulting meeting time for free. One entrepreneur took my appointment for this free session. I went at the meeting venue as always before time. The entrepreneur didn’t show up on time, hence I made a phone call. The entrepreneur told me that he was busy in the meeting and just finished his meeting. I…

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Added by Dr. Sachin Mohan Bhide on July 3, 2014 at 5:56pm — 2 Comments

4 Step idea marketing model for entrepreneurs

Dear entrepreneur,

Idea marketing model for entrepreneurs

  1. I – Initiate your idea
  2. D – Define your idea
  3. E – Explain your idea
  4. A – Act on your idea

Steps for M2I2 – is ‘Marketing Ideas for Idea Marketing’.

  1. All of us are IGMs – ‘Idea Generating Machines’. We need a filtering mechanism to…
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Added by Dr. Sachin Mohan Bhide on July 1, 2014 at 3:21pm — 2 Comments

What comes first? Marketing budget/plan?

Dear entrepreneur,

The confusion

I never thought of this question of whether a marketing budget or a marketing plan comes first. I thought the answer is simple; the marketing plan is prepared first and then based on that the marketing budget is prepared. Recent two interactions with prospective clients opened my eyes that entrepreneurs think marketing budget can be prepared before preparing the marketing plan!…

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Added by Dr. Sachin Mohan Bhide on June 23, 2014 at 9:59am — 2 Comments

Do you have an ‘outdated’ website for ‘up-to-date’ customers?

Dear entrepreneur,

The distant dream!

Do you think of updating your website some day but you haven’t made that update till now? Are you hoping that you will get some business through your website? Do you think you can get more and more requirements through website but still you are not doing anything about it? If your answer to these questions is ‘yes’ you are not alone! Majority of the entrepreneurs are wishful thinkers in terms of ‘marketing’. Entrepreneurs are…

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Added by Dr. Sachin Mohan Bhide on June 7, 2014 at 7:29pm — No Comments

8 Action items for entrepreneurs to make an effective marketing plan

Dear entrepreneur,

Pune OpenCoffee Club (POCC) had organized a session on ‘Marketing planning for start-ups’ where I was a speaker. We conducted a quick survey about the entrepreneurial marketing planning efforts. Twenty seven entrepreneurs in Pune participated in the survey.

Findings

  1. 44%…
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Added by Dr. Sachin Mohan Bhide on June 2, 2014 at 2:00pm — No Comments

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