Featured Blog Posts – April 2016 Archive (10)

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…


Added by Atul Dhakappa on April 28, 2016 at 3:21pm — No Comments

PR? What's That?

A LinkedIn poll found 'PR Manager' to be the seventh most misunderstood position in the world. (Fun fact: The poll asked parents to explain what their son or daughter does for a living, and 42 percent of respondents said they couldn't accurately describe the PR profession)


Apparently, public…


Added by Pooja Shah on April 27, 2016 at 5:34pm — No Comments

How I built the Intern-Stellar team for WordsMaya

For a start-up to succeed, a good team is mandatory. Capable team members are priceless (read very pricey!). You need not read ahead if you have enough money. But for the start-ups I know (and also my own start-up), a good team without money is a conundrum. Hiring the right interns in the only solution I have found during my two-year…


Added by Harshad Bhagwat on April 26, 2016 at 11:25am — 7 Comments

The Hidden Value of Customers.

The Hidden Value of Customers.

Sitting in at many of our meetings with clients, the most common pain point across the board, for a startup, is customer acquisition. I honestly think it is not just for a startup. Acquiring, actively engaging and retaining a customer is what will decide whether you can be a sustainable business.

For an early stage startup it is time, not money that is the most scarce resource. Founders are constantly thinking and rethinking how best to allocate…


Added by kaustubh G on April 25, 2016 at 1:11pm — No Comments

Into the wild

Various startup publications (startup porn for people on the fringe) for the past few years had been heralding the age of the Unicorn. The Unicorn, a mythical creature, was a symbol of the startup boom…


Added by Tanuj Sinha on April 22, 2016 at 7:33pm — 2 Comments

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), it is important equip them with the right resources and help them perform to…


Added by Atul Dhakappa on April 21, 2016 at 4:00pm — No Comments

Brand Crush – Deewana banade!

Almost every one of us might have heard about Crush. Many might secretly be having one in their Schools/Colleges/Offices. A Crush is a slang and it means a burning desire to be with someone who you find very attractive and extremely special. Someone who fascinates you or someone you badly want to be with and you are really mad about them.

This also applies to a…


Added by Apoorv Houzwala on April 13, 2016 at 7:32pm — 1 Comment

Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram,…


Added by Atul Dhakappa on April 12, 2016 at 4:25pm — 1 Comment

Why we didn't raise funding early on

Are you guys funded?

Everyone loves to ask this question. People at startup events, college buddies on WhatsApp groups and even your co-passengers on flights.

And sure, I get it. In the world littered with umpteen startups, funding reflects a certain external validation and “seriousness” of your venture. So nothing wrong with this question, really. But what gets to my nerves is the way the conversation goes next:

I: No, we are…

Added by Nikunj Verma on April 12, 2016 at 11:53am — 2 Comments

How to leverage Content Marketing to drive lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to drive lead generation, the most popular that I have heard of being cold calling. Cold calling has its own benefits, however, I feel it has too many negatives that we should be aware of, before we decide to sacrifice our company’s reputation and…


Added by Atul Dhakappa on April 5, 2016 at 1:00pm — 1 Comment

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