‘Why do I need a Communication Strategy?’

Case Study of a Mobile App Firm

I was posed this question, by an entrepreneur during a session, two years ago.

He continued. I mean, I am an entrepreneur and I have an idea. The idea we are working on – will revolutionize the way phones are used.  So, 8 months ago, I set up my company with two of my college friends. We currently have a staff of 12 people.

We have invested in the latest machines and backend support. Two months from now, we have a delivery of our first working model.

I think we are on track and should be able to sign up and pocket our first million dollars.

Fast forward a year and the entrepreneur and I bumped into each other at a digital conference.

We shook hands and talked sundry stuff.  Then he enquired. – ‘Do you still do that communication strategy stuff?

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Comment by Rajan Nair on May 24, 2018 at 11:42am

The "Read More" link leads to a website where there is only one blog article, that too, totally unrelated to this one! :-/

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