Digital marketing, the advancement of items or brands by means of at least one types of electronic media, contrasts from conventional promoting in that it utilizes channels and strategies that empower an association to break down showcasing efforts and comprehend what is working and what isn't – normally progressively. Digital Marketers screen things like what is being seen, how frequently and for to what extent, deals changes, what content works and doesn't work, and so on. While the Internet is, maybe, the station most intently connected with digital marketing, others incorporate remote content informing, versatile texting, portable applications, podcasts, electronic boards, advanced TV and radio channels.

Why digital marketing is important ?

Digital media is pervasive to the point that customers approach data whenever and wherever they need it. Gone are the days when the messages individuals got about your items or administrations originated from you and comprised of just what you needed them to know. Advanced media is a regularly developing wellspring of diversion, news, shopping and social collaboration, and customers are currently presented not simply to what your organization says in regards to your image, yet what the media, companions, relatives, peers, and so forth., are stating also. What's more, they will probably trust them than you. Individuals need brands they can trust, organizations that know them, interchanges that are customized and pertinent, and offers custom-made to their necessities and inclinations.


Manage customer relationships across all channels

Digital marketing and its related channels are imperative – yet not to the rejection of all else. It's insufficient to simply know your clients; you should know them superior to any other individual so you can speak with them where, when and how they are most open to your message. To do that, you require a combined perspective of client inclinations and desires over all channels – Web, online networking, portable, post office based mail, purpose of offer, and so on. Advertisers can utilize this data to make and envision reliable, facilitated client encounters that will move clients along in the purchasing cycle. The more profound your understanding into client conduct and inclinations, the more probable you are to connect with them in lucrative cooperations.

Challenges facing digital marketers          
Proliferation of digital channels:- Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes. 

Intensifying competition:- Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it‘s becoming a lot harder to capture consumer’s attention.

Exploding data volumes:- Consumers leave behind a huge trail of data in digital channels. It‘s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.


  • Your website
  • Blog posts
  • E-books and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Three keys to digital marketing success

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  • Manage complex customer relationships across a variety of channels – both digital and traditional.
  •  Respond to and initiate dynamic customer interactions.
  •  Extract value from big data to make better decisions faster.

To know more reach us at

Views: 83


You need to be a member of Pune OpenCoffee Club to add comments!

Join Pune OpenCoffee Club

© 2019   Created by Santosh.   Powered by

Badges  |  Report an Issue  |  Terms of Service