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A minute of video is equivalent to thousands of words. Brian Halligan, CEO of internet marketing giant HubSpot, has called video the number-one content marketing tool. But many end up thinking “I am doing business for a long time and doing well. Do I still need a video?” or others not so big business say “I am still small. Do I really spend on a Video?”
The answer to all these questions is “YES”. Irrespective of your size and type of business all need a nice Video.
So why does any business need a video after all?
The very first reason is Videos can make you some serious money. Studies show that 80% of users who watched a product video ended up buying it.
The basis of business is trust. A good video engages a prospective consumer and ignites emotions. Watching the product live develops trust and belief in it. It creates a sense of individual approach and gives them confidence in the product and willingness to buy.
According to YouTube Reports, mobile video consumption rises 100% every year. So, if you have a video your audience keeps getting bigger and bigger. And watching a video on a device gives a more personal touch and better connection with the product.
Since Google now owns YouTube, according to statistics you are 53 times more likely to be shown up first on google search if your website has a video embedded.
Many people are lazy to read or listen. Video marketing works wonders for all types of audiences. It targets not only their ears but also eyes in an interesting way. So even lazy buyers are easily converted to very interested buyers.
The facility of sharing videos across social media is most cost-effective and efficient way of spreading the word without spending much on marketing. A good and interesting video makes people want to share it with their friends and interested acquaintances and spreading it to unimaginable locations.
A video made can be multi-usable. You could use a long one for YouTube and Vimeo, cut it up short and put it up on Instagram or Facebook, cut it up even further as a teaser and put it as a quick Ad on other YouTube Videos.
So Yes, a video is worth it. Not only because everyone’s doing it but because a video is one of the most versatile and profitable digital marketing tools out there.
If you want more about video marketing or just want to make one, Contact us.