A place for startup entrepreneurs to meet in Pune
I have been thinking of getting a franchise of McDonalds. Then I learned, McDonalds south west region does not franchise. I again surfed whether any good brand for franchising. Soon I realised that franchising cost more than a new venture. And I dont have enough money for that.
I am glad that I did not have enough money. Had I got enough money, I would have become another sheep in the herd. Though, I am no different now. But I would have lost my identity and would have been called McDonalds, but not "Sudhakar". I realized the stigma of being a duplicate.
I thought of opening a restaurant on my own, which is not a franchise. I asked myself:
"why restaurant, why not something else?"
The first answer, it has potential.
"why customers will come to my restaurant, why not to other's?"
May be the area where I am operating does not have anyother.
"What if some one else opens another next to your?"
I will give the best quality
"How will you manage the quality"
By hiring the best chef
"Does it not inflate your operating cost? Do you have to increase the prices in the menu?"
This goes on... The business is all about handling the contradictions. You have to strike the perfect balance. If you are going to do business in conventional way, just think about it again. If you do not bring a change in the business model, its of no use to do the business. Even if you do it, you are gonna be another victim of the market forces.