whats the fun in franchising? Lets innovate!!!

I have been thinking of getting a franchise of McDonalds. Then I learned, McDonalds south west region does not franchise. I again surfed whether any good brand for franchising. Soon I realised that franchising cost more than a new venture. And I dont have enough money for that.

 

I am glad that I did not have enough money. Had I got enough money, I would have become another sheep in the herd. Though, I am no different now. But I would have lost my identity and would have been called McDonalds, but not "Sudhakar". I realized the stigma of being a duplicate.

 

I thought of opening a restaurant on my own, which is not a franchise. I asked myself:

"why restaurant, why not something else?"

The first answer, it has potential.

 

"why customers will come to my restaurant, why not to other's?"

May be the area where I am operating does not have anyother.

 

"What if some one else opens another next to your?"

I will give the best quality

 

"How will you manage the quality"

By hiring the best chef

 

"Does it not inflate your operating cost? Do you have to increase the prices in the menu?"

 

This goes on... The business is all about handling the contradictions. You have to strike the perfect balance. If you are going to do business in conventional way, just think about it again. If you do not bring a change in the business model, its of no use to do the business. Even if you do it, you are gonna be another victim of the market forces.

 

Views: 29

Tags: franchise, franchising, innovate

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Comment by Shreyas Patil on March 19, 2011 at 10:24am

Interesting post this one. To use a established name to make profits or start up from scratch and then hope to be established and then make profits. I think the second one sounds more interesting. Its almost like an artist making a painting starting from a blank canvas. All the best for the journey

 

Pushkraj has a really good point here, making a speciality resturant makes sense, Makes u stand out of the crowd. I specially liked "Chukky Cheese" (hope i got it right) when i was in LA. The place was totally dedicated to children. In a world dominated by Pizza Huts and McD's, how could another pizza outlet work. Simple, make it special for a select group of people. Most of the kid birthday parties get organized there, after all organizing a party is a problem in itself, especially for kids :)

 

Would love to hear on the progress of your venture. All the best once again :)

Comment by Ranganath on March 9, 2011 at 8:18pm

Nice.

Interesting Thoughts & Views.

We wish you all the best.

Comment by Deepak Pawar on March 2, 2011 at 10:11am

Good thinking Sudhakar. I hope people would approach 'you' for franchising your business in their locality in future.

btw, if you dont mind, may I know about your restaurant? (where is it? what is the name?).

Comment by Pushkraj on March 1, 2011 at 10:15am

Sudhakar,

Good thinking.

Can I suggest one way to make your restaurant a different place to be?, and stand out in competition?

 

Reserve special area for children to play and hire 2 people ( 1 man and 1 women) to take care of children when parents eat and relax.

 

Having 2 dedicated people to take care of children should be your stand out point compared to other places.

This staff  should be decently dressed with a special uniform. This will help to highlight your differentiation.

 

I stress this because every restaurant tries to do good interiors, and good food. They also reserve some space for children to play, but have no attendant. So parents have tough time to manage children who are attracted towards the play area but yet are not confident of leaving them alone.

 

Validate if its suggestion is acceptable. I wish you all the very best.

Pushkraj  Marathe

Comment by Anuj Dewan on February 28, 2011 at 1:20am
Nice View, Sudhakar.

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