A place for startup entrepreneurs to meet in Pune
As an enthusiastic early stage B2C startup looking for early adopters, the first thing they think of is using Social Media to get the first early adopters. Good idea one would say...most of it is free (until you decide to start buying Adwords, Paid Ads on FB etc.). The reach is in Millions after all.
But in reality, its easier said than done!! The noise on all popular social media channels (FB, Instagram, Twitter etc.) is quite a bit.
Also the fact that most of these users access Social Media channels using smart phones does not help. The limited screen sizes and reduced attention span makes it very difficult for the startups to get noticed.
Recently Facebook published that a typical smartphone user scrolls 2.5 faster and has a attention span of 2 secs...Dwell Time
In India, the popular consumer oriented social media channels are mostly taken over by the big e-commerce giants (Amazon, Flipkart,Snapdeal,PayTM, Myntra and OLX).
TAM Adex data show that the big four e-commerce companies Amazon, Flipkart, Snapdeal and OLX - alone spent a staggering Rs 600 crore on ads in 2014.
It has become increasingly difficult for the new startups to get the user attention and get noticed by their target customer without burning significant cash on Social Media Channels.
"The biggest challenge for the early stage startups is to find their first 100 customers" - Kunal Bahl - Founder Snapdeal.
What should a new startup do? Where and how should it find an economical, affordable ways to find its early adopters?
Overall, the Indian advertising industry needs new-age mediums of communicating with the customers. Transvisual - An Offline Transit Infotainment Channel for B2C Start...
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