Online marketers must have stunned with this latest Penguin 4.0 update as it arrived a bit late, after almost a gap of two years. Notably, Penguin 3.0 was released on 17th October, 2014 while Penguin 4.0 algorithm update took place on 23rd September, 2016. As Google has rolled out the earlier Penguin updates to make the internet more user friendly, pertinent and qualitative, Penguin 4 holds the same purpose.
What are the Highlights of Google’s Penguin 4.0 Update?
-This latest Google algorithm update
is based on ‘page level back links’ and not the entire website as compared to earlier updates. If there is a bad link in a certain page ranking of that particular page will get affected, whole site won’t get affected.
-Google Penguin 4.0 Algorithm allows these changes to be in ‘real time’ that means website owners will no longer have to wait for a confirmation as the process gets faster and automatic.
-This update restricts internet doers who achieve good SERP’s with spammy back links. It helps make internet stricter and supports the websites which are working to remove bad links to maintain ranking.
A considerable number of websites are affected with this Penguin 4.0 and webmasters have started working on unnatural link warnings and Google Penguin 4.0 Penalty Recovery. Let’s know in brief about these unnatural or bad links.
These links are mainly used to manipulate PageRank or achieve high SERP’s by infringing Google Webmaster Guidelines. So, if your business website is linking to plenty of blacklisted or spam sites, it will be considered as a low authority domain
and surely will be backfired.
Moreover, the context is an important part of a website’s existence and all pages of the website must have specific and relevant content. Also, Google values the quantity and diversity of the content. However, if the similar content is repeated many times on a website to get more back links, it will catch you.
If you are using an anchor text for PageRank shortcuts, modern Google bots will easily make out this coding thing and you will be penalized. Excess of reciprocal link exchange can also be harmful. If you are blog commenting on a similar website as that of yours, both will get counted under low authority domain
even if the website is verified.
Till now you must have come to know that Penguin 4.0 is going to grab hold of spam link profiles as fast as possible and keep low quality sites away from ranking well in search results
. Hence, it has become mandatory for websites to frequently audit links and also execute cleanups immediately as required.
Manual back link audit is always better and credible than using online tools. You will have to consider all types of bad links including low quality, directories, PR sites, article directories, social bookmarking sites, paid links, site wide links, link farms, and so on. So, by following particular steps in the Google manual action, you can get rid of the bad back links and clear your way to be in the game again!
This blog is originally published on SEOGDK.