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Search engine optimization is a way to rank higher any website’s link in the search engine. Well, it is legal process till the experts avoid crossing the boundary. A white hat SEO will turn into the black hat at its higher limits, and black hat approach can be a cause of a penalty upon any last mistake.
SEO is not about to adopt the shortcuts to achieve success; it’s all about long time strategy. So, in our opinion try to build up long-term planning and avoid all these techniques we have mentioned below.
As it has enough risk factor, so you have to educate yourself about any possible blunder. For this purpose, we are going to discuss nine risky SEO techniques you are using today.
Intended Guest Posting
If you are trying to get traffic through guest posting, now it is not a healthy practice. Irrelevant linking or keyword stuff in your content will inevitably be cut off by Google. So, if you are using overloaded anchors, irrelevant keywords for a higher ranking, publishing irrelevant content or low-quality content, you should stop right now. These techniques will not only be the cause of damaging your repute but also be the reason for a penalty.
Spam commenting is way used to generate back links. As the traffic generated in the result of spam commenting is now useless in the mean of SEO, so it’s a wasting of time. Moreover, if you are not monitoring the comments under your blog keenly and the spam comments are existing there, it will surely go to frustrate your audience. Such experience of your audience will reduce your followership. So always keep an eye to eliminating the spam comments by applying restrictions to your blog.
Duplication of Content
Duplication of content is referred to the copy and paste approach. Along with this, several tools can automate the content generation by picking the online content and convert it automatically by changing the phrases or synonyms. This kind of content automation will be detected, and a search engine will ban your blog. Duplication of content will also produce negative user experience and reduce your audience.
Hidden keywords or invisible text are those keywords which are being used in content, but readers cannot see them. As search engines observe these keywords so this, the technique is being used in Black hat SEO. But now these invisible keywords are now being prohibited by search engines as they as causing to manipulate the user experience.
Content Cloaking is also a Black hat approach that is used to manage users by entirely different content. The cloaking technique can be defined as to presents fully different material or web page links to manipulate search engine webmaster. It is the complete violation of Google Webmaster Guideline and will end up with a penalty.
Keyword stuffing was a useful technique on the past, but now it will not be applicable now. Search engines have become much smart to tackle keyword stuffing. Now website optimization grader will detect keyword stuff and will warn you. In the case of negligence, the search engine will kick out your blog from the site.
The overflow of link-sacks is also included in Black hat technique. Well, other use of link-backs tempers the real beauty of quality content. Quality content can be the cause of your success but a huge amount of link-backs will surely decrease the quality of content and may cause a bad user experience. So, that can be said that you are wasting your time and all the efforts to publishing high-quality content by over stuffing link-backs in your blogs.
The majority of the SEO authorities rely on article spinning. For this purpose, they use article spinners and hence produced a re-written text in the somehow unique form. Usually, text rewriting is utilized as an off-page Black hat strategy for back connecting purposes. Experts make various adaptations of content, install backlinks to their site, and present every rendition to different sites for publication. Numerous professionals utilize article spinner for this purpose.
The act of text rewriting is one of which Google and the other web browsers know; without a doubt, Google's Panda and Penguin updates are quite handy to eliminate the chances of article spinning. The best way is to hire professional writers to produce unique content which may yield reasonable backlinks and enhance the effectiveness of your efforts regarding SEO.