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Premium Brands offering costly products are making the News. So are the Brands that are offering things Cheap.
We are talking about Apple’s iPhone 7 and Reliance’s Jio launches which occurred recently. Apple being a premium Brand keeps on upgrading its Smartphone Models and with every launch of its new model, it creates International News. Even though the Apple products are priced on a higher side as compared to their competitors, Brand loyalists still buy it and those who can’t or don’t buy, atleast talk about it.
Recently India’s one of the largest Company- Reliance Industries introduced a new Brand – Jio. Reliance’s Jio is a newly introduced Telecom Service provider in the 4G Data Service provider’s category. Its launch shook the nation. With extremely low priced tariffs for 4G, it has taken the whole Industry by storm.
So, let’s see a comparison between both the Brands and their impacts.
Apple is an established Brand. And it is known to invent and re-invent. With every new product, it adds new and advanced features. But it’s not only this that makes news about Apple’s product launches. Being an established Brand Globally, it has to do less to be talked about. As the Apple Brand has been into existence since such a long time, people know what to expect and are always curious about the next big thing.
When it comes to Reliance’s Jio, it launched the 4G Telecom Service under a new Brand name. In the already existing competitive 4G service providers, Jio made the news by offering the Lowest tariff rates compared to any of the competitors. It was a good comeback for Reliance and it plans to capture a huge amount of users in the coming time.
So, it’s interesting to see people flocking at Apple stores to buy the expensive iPhone 7 and at the same time making queues to buy the cheapest tariff offering Jio sim.
This Article has been written by Mr. Apoorv Houzwala, who is a Brand Consultant and currently the Founder Director of Welworth3G Advertising (A Brand Consultancy Firm) and is a Brand Consultant to Welworth Creative Media (A Media Consultancy Firm) and YellowMustard Marcom, Pune (A Digital Marketing Firm). He is an MBA in Advertising from Symbiosis International University and has worked with many Local, Regional, National and International Brands.
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