4 Step idea marketing model for entrepreneurs

Dear entrepreneur,

Idea marketing model for entrepreneurs

  1. I – Initiate your idea
  2. D – Define your idea
  3. E – Explain your idea
  4. A – Act on your idea

Steps for M2I2 – is ‘Marketing Ideas for Idea Marketing’.

  1. All of us are IGMs – ‘Idea Generating Machines’. We need a filtering mechanism to shortlist ideas to work on. Use parameters like time, cost, resources, and many such for filtering your ideas.
  2. Once you run your idea through idea marketing model mentioned above, create a marketing plan and execute it.

I will look forward to your feedback.

Dr. Sachin Mohan Bhide
Marketing Consultant
Eha Management Consultancy
Mobile: +919823038828
Email: sachin@ehamanagementconsultancy.com

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Comment by Dr. Sachin Mohan Bhide on August 6, 2014 at 11:08am

Thank you for the feeback Suhas Chitade!

1. Make sure to document your idea. If your idea is worth getting a patent for, explore it before sharing. After taking precautions necessary for intellectual property, you can share the idea.

2. You can't control creation of competitor :-) Hence, control things like your product/service quality, marketing, etc. 

3. If the idea is judged objectively in any group, then you can be sure to have right focus! :-)

Comment by Suhas Chitade on July 16, 2014 at 1:56pm

Very nice article Sachin..

Just one question, while explaining an idea, in front of group of people how to make sure that we are not creating competitors for ourselves.

How to evaluate the focus group is rightly judging an idea presented.

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