Idea marketing model for entrepreneurs
- I – Initiate your idea
- D – Define your idea
- E – Explain your idea
- A – Act on your idea
Steps for M2I2 – is ‘Marketing Ideas for Idea Marketing’.
- All of us are IGMs – ‘Idea Generating Machines’. We need a filtering mechanism to shortlist ideas to work on. Use parameters like time, cost, resources, and many such for filtering your ideas.
- Once you run your idea through idea marketing model mentioned above, create a marketing plan and execute it.
I will look forward to your feedback.
Dr. Sachin Mohan Bhide
Eha Management Consultancy