Atul Dhakappa's Blog (16)

LinkedIn Content Marketing - ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated…

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Added by Atul Dhakappa on August 30, 2017 at 12:38pm — 1 Comment

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your…

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Added by Atul Dhakappa on August 18, 2017 at 10:22am — No Comments

5 ways to slice your content and make it last longer

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your…

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Added by Atul Dhakappa on August 9, 2017 at 11:48am — No Comments

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog…

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Added by Atul Dhakappa on May 8, 2017 at 12:26pm — No Comments

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used…

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Added by Atul Dhakappa on October 19, 2016 at 7:10pm — No Comments

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them are not sure what steps they need to take. They just end up engaging with some amateurs/firms in digital marketing, who burn…

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Added by Atul Dhakappa on October 19, 2016 at 7:08pm — No Comments

A 10-point marketing campaign checklist to ensure success



Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…



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Added by Atul Dhakappa on July 11, 2016 at 5:25pm — No Comments

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…

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Added by Atul Dhakappa on June 30, 2016 at 3:40pm — No Comments

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…

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Added by Atul Dhakappa on May 11, 2016 at 12:24pm — No Comments

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…

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Added by Atul Dhakappa on May 6, 2016 at 2:39pm — No Comments

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…

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Added by Atul Dhakappa on April 28, 2016 at 3:21pm — No Comments

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), it is important equip them with the right resources and help them perform to…

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Added by Atul Dhakappa on April 21, 2016 at 4:00pm — No Comments

Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram,…

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Added by Atul Dhakappa on April 12, 2016 at 4:25pm — 1 Comment

How to leverage Content Marketing to drive lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to drive lead generation, the most popular that I have heard of being cold calling. Cold calling has its own benefits, however, I feel it has too many negatives that we should be aware of, before we decide to sacrifice our company’s reputation and…

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Added by Atul Dhakappa on April 5, 2016 at 1:00pm — 1 Comment

How to increase your twitter following with 6 simple steps?

Twitter is one of the powerful ways to reach your target audience. To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content,…

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Added by Atul Dhakappa on March 17, 2016 at 2:30pm — No Comments

Leverage graphic design to improve your visibility

What is YouTube, Instagram, and Facebook? Think…

These are mediums where people share visual content. Simple.

 

Visual Content is one of the…

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Added by Atul Dhakappa on March 15, 2016 at 2:20pm — No Comments

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