While many brands have entered the Indian market, many have faltered and only a few have succeeded. The primary reason for this has been that only very few companies could understand their target Indian consumers from various angles.

In her book ‘We Are Like That Only’, Rama Bijapurkar has brilliantly tried to bring out the intricate side of the ‘consumer India’ which is definitely very different from…

What is your excuse? If you are a wannabe entrepreneur, you certainly must have heard or read this question from the more aggressive advocates of Entrepreneurship. Aggressive or not aggressive, the truth is that although people understand the importance of Entrepreneurship they are still wary of taking the plunge and hence shield behind reasons – the excuses!

Shielding yourself does not really solve the problem. In fact it delays the process and increases the risk of the ‘Sword…

The Project collaboration tool is SaaS based in the cloud computing domain. The collaboration tool is becoming the major resource because it is subscription and web based over the internet. The major advantage of SaaS product is that it reduces the complexities in an organisation, complexities which can be related to hardware, software as well as technology. There are other advantages also those are found common are:-

• Easier Scalability, this means it is easy to…

This is a common scene in software companies that the team working on a project lands up in a soup due to poor collaboration. See this video that depicts this story and highlights teh plight of the Project Manager who gets stuck between the team, the CXX management & the client.

Video on Project Collaboration story, sounds familiar?? http://wp.me/pPJh0-95

Thanks

Ken Blake

BootStrapToday…

IT project failures are a part & parcel of all we see daily in the IT industry. Documenting examples of IT project failures would be easy wouldn’t it?  But what would be really difficult is analysing what actually went wrong based on true facts & figures.  Even difficult is to steer clear of the “blame game” and pull the team together. This would set the direction for further analysis and damage control.

IT companies have studied a number of projects success & failure and…