Featured Blog Posts (164)

What comes first? Marketing budget/plan?

Dear entrepreneur,

The confusion

I never thought of this question of whether a marketing budget or a marketing plan comes first. I thought the answer is simple; the marketing plan is prepared first and then based on that the marketing budget is prepared. Recent two interactions with prospective clients opened my eyes that entrepreneurs think marketing budget can be prepared before preparing the marketing plan!…


Added by Dr. Sachin Mohan Bhide on June 23, 2014 at 9:59am — 2 Comments

Thoughts on Paul Graham's : Startup = Growth

The Giant Redwoods
courtesy - Travel Destinations…

Added by Abhishek Ballabh on June 22, 2014 at 9:52pm — 2 Comments

Women are natural entrepreneurs

Entrepreneurship is necessary to initiate the process of economic development in any country. The total percentage of female population in India is 48.27% however very small part of this number comprises of high growth women Entrepreneurs. Now this is a very surprising factor especially when the fact is that women are natural entrepreneurs. The skills that entrepreneurs require are inbuilt in Women’s DNA and they need not study business management for the same. Let us look at some of…


Added by Rohit Lalwani on June 17, 2014 at 4:40pm — 2 Comments

Building a E-cell Network For the Colleges Across Pune

Pune is a unique city that has the best ecosystem for building startups. The city has the most numbers of students, its an industrial hub giving a best B2B perspective to the startups and making it easy to reach out to the…


Added by NISHITH SHETTY on June 8, 2014 at 12:30am — 1 Comment

Part 1 : Co-Founder as a Salesperson - Warm up | Gear Up | Sell

"I'm a hustler, baby; I sell water to a well!” ― Jay-Z.

One of my mentors and CEO at my previous startup had a profile & job-description, I never wanted to understand. He was responsible for our B2B SALES efforts.
I never went to a B-school and my knowledge about selling is as limited as any other techie on the street. But, over the years at that startup while I…

Added by Abhishek Ballabh on May 14, 2014 at 12:00am — 4 Comments

8 Action items for entrepreneurs to make an effective marketing plan

Dear entrepreneur,

Pune OpenCoffee Club (POCC) had organized a session on ‘Marketing planning for start-ups’ where I was a speaker. We conducted a quick survey about the entrepreneurial marketing planning efforts. Twenty seven entrepreneurs in Pune participated in the survey.…


Added by Dr. Sachin Mohan Bhide on June 2, 2014 at 2:00pm — No Comments

Startups don't have to compromise

Should a start-up company, usually not cash-rich, always struggle for its operations, marketing etc. or is it possible to do everything in low or almost no budget? Can automation make things feasible or do we always need expert staff? Can we do most things ourselves or should we outsource things.

When I launched my company, all I had was some confidence and enthusiasm. No cash. (don't have it even now). But over the time, I did manage to Automate a lot of stuff…


Added by Saurabh Bhatia on January 22, 2013 at 7:23pm — 2 Comments

web design / web development / CMS / SEO / SEM - freelacer and small companies - this idea work for you

Hello friends,

Now days there is tremendous competition in local market, which indirectly reduce the profits ultimately stop you to grow.

This may be applying to the startups and up to ten employee companies.

They may not in condition to hire sales team or not get good team. This is barrier to their capabilities.


Here I am proposing an idea to get this problem sorted out.


  • Form a group of companies or freelancers
    • Find out…

Added by shrikant on August 31, 2011 at 4:15pm — 6 Comments

How to give a Good Product Demo!

The Saturday of July 9 2011 was host to two of the biggest product start-up events in India - Proto.in and Unpluggd. YourNextLeap, which is a Pune based start-up was fortunate to be selected to demo at both! Here are some learnings from the unique experience that the nextLeap team would love to share with fellow start-ups.




Added by Suruchi Wagh on August 1, 2011 at 12:00pm — 7 Comments

Six Steps featured on yourstory.in (CNBC TV 18 YOUNG TURKS)


Six Steps featured on yourstory.in (CNBC TV 18 YOUNG TURKS)

Six Steps was recently featured on the yourstory.in CNBC TV 18 Young Turks, we thank all for your continuing support and would like to take this opportunity to request all to kindly connect us to sales, marketing managers or business owners of equipment manufacturing or product manufacturing firms. Our services will change the way they manage their servicing and marketing with high cost savings and higher…


Added by krunnal Gharre on June 30, 2011 at 4:22pm — No Comments

POCC at a Glance - April 19th

Pune OpenCoffee Club at a Glance - April 19th


Exclusive - Startup In Focus:

The startup in focus this week is Pineapple Innovative Solutions – a venture that takes care of the IT and…


Added by Santosh on April 18, 2011 at 9:30pm — No Comments

Do you have a favorite 3rd party Library?

Lets contribute by sharing your favorite but lesser known 3rd party libraries that no project should be without.


This is my feedback - http://wp.me/pPJh0-87


Some least heard but important such libraries which we have used in past are:


Unit Testing: DBUnit, Mockito, Hamcrest Matchers

Apache Common: Commons Configurations, Commons DbUtils, Commons IO, Commons Lang

Other: SLF4J, Google Collections, c3p0,…


Added by Ken Blake on March 18, 2011 at 7:26pm — No Comments

Selecting An Appropriate Legal Structure For Your Start-up

First thing that comes to mind after one has decided to start a business venture is “What form of a legal entity should I create?”. It is important to think this through thoroughly at the beginning since once the start-up is set up, it is very difficult; not to mention expensive and time-consuming, to go back and change its legal form. Determining the right legal structure for your startup can save both money and hassle. Structuring errors may cause businesses to fail.…

Added by CA Sujata Bogawat on March 17, 2011 at 10:14am — 3 Comments

POCC at a Glance 15th March

Pune Open Coffee Club at a Glance (15th March)


Added by Amruta Ranade on March 14, 2011 at 10:00pm — No Comments

whats the fun in franchising? Lets innovate!!!

I have been thinking of getting a franchise of McDonalds. Then I learned, McDonalds south west region does not franchise. I again surfed whether any good brand for franchising. Soon I realised that franchising cost more than a new venture. And I dont have enough money for that.


I am glad that I did not have enough money. Had I got enough money, I would have become another sheep in the herd. Though, I am no different now. But I would have lost my identity and would have been…


Added by Sudhakara Rao on February 16, 2011 at 11:30pm — 5 Comments




Alert   -   This is a long one so pardon me if I overstretched with my words and thoughts. But idea was to to justice to the thoughts and all I had were words.





Why I should be writing this ?

May be the IDEA of the firm will be just an idea and will die a slow death with me. But an Idea can never die , may be it won't…


Added by Abhishek Ballabh on January 31, 2011 at 2:27am — 2 Comments

Online LED Display : Proven Business for Take Over



I wish to offer following - (Product / System photographs attached). If you could refer interested party, pl. let me know.


Business For Immediate Take Over– with / without my involvement   REFER ATTACHMENT

Online LED Display Systems:…


Added by Satish Pathak on January 20, 2011 at 2:19pm — No Comments

Rich Dad Poor Dad - An Eye Opener

Reading Rich Dad Poor Dad Again, I just remembered & realized again about Asset and Liability. 


An Asset is something that will pay you back, by producing income.

A Liability is something that will cost you money, by causing expenditures.


And if we see, What do the middle class buy on PayDay? - Right- more and more Liabilities.…


Added by Ashish Mishra on January 19, 2011 at 12:19pm — No Comments

How to write Corporate Blogs that work


What is a corporate blog?

Corporate blogs are weblogs written by companies and enterprises. They can be a separate blog, or can be incorporated in the corporate website.

That’s fine, but why should I have a blog for my company?

Corporate blog is a useful weapon in your marketing arsenal. The main advantage of having a corporate blog is that its content can be updated frequently, even on a daily basis. This helps in the SEO…


Added by Amruta Ranade on January 18, 2011 at 8:02pm — No Comments

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