Featured Blog Posts (104)

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…


Added by Atul Dhakappa on May 11, 2016 at 12:24pm — No Comments

Cloud computing

Cloud computing is general term for the delivery of hosted services over the internet.…


Added by Smeep Technologies Pvt. Ltd on May 9, 2016 at 10:30am — No Comments

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…


Added by Atul Dhakappa on May 6, 2016 at 2:39pm — No Comments

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…


Added by Atul Dhakappa on April 28, 2016 at 3:21pm — No Comments

PR? What's That?

A LinkedIn poll found 'PR Manager' to be the seventh most misunderstood position in the world. (Fun fact: The poll asked parents to explain what their son or daughter does for a living, and 42 percent of respondents said they couldn't accurately describe the PR profession)


Apparently, public…


Added by Pooja Shah on April 27, 2016 at 5:34pm — No Comments

The Hidden Value of Customers.

The Hidden Value of Customers.

Sitting in at many of our meetings with clients, the most common pain point across the board, for a startup, is customer acquisition. I honestly think it is not just for a startup. Acquiring, actively engaging and retaining a customer is what will decide whether you can be a sustainable business.

For an early stage startup it is time, not money that is the most scarce resource. Founders are constantly thinking and rethinking how best to allocate…


Added by kaustubh G on April 25, 2016 at 1:11pm — No Comments

How I built the Intern-Stellar team for WordsMaya

For a start-up to succeed, a good team is mandatory. Capable team members are priceless (read very pricey!). You need not read ahead if you have enough money. But for the start-ups I know (and also my own start-up), a good team without money is a conundrum. Hiring the right interns in the only solution I have found during my two-year…


Added by Harshad Bhagwat on April 26, 2016 at 11:25am — 7 Comments

Into the wild

Various startup publications (startup porn for people on the fringe) for the past few years had been heralding the age of the Unicorn. The…


Added by Tanuj Sinha on April 22, 2016 at 7:33pm — 2 Comments

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), it is important equip them with the right resources and help them perform to…


Added by Atul Dhakappa on April 21, 2016 at 4:00pm — No Comments

Brand Crush – Deewana banade!

Almost every one of us might have heard about Crush. Many might secretly be having one in their Schools/Colleges/Offices. A Crush is a slang and it means a burning desire to be with someone who you find very attractive and extremely special. Someone who fascinates you or someone you badly want to be with…


Added by Apoorv Houzwala on April 13, 2016 at 7:32pm — 1 Comment

Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram,…


Added by Atul Dhakappa on April 12, 2016 at 4:25pm — 1 Comment

Why we didn't raise funding early on

Are you guys funded?

Everyone loves to ask this question. People at startup events, college buddies on WhatsApp groups and even your co-passengers on flights.

And sure, I get it. In the world littered with umpteen startups, funding reflects a certain external validation and “seriousness” of your venture. So nothing wrong with this question, really. But what gets to my nerves is the way the conversation goes next:

I: No, we are…

Added by Nikunj Verma on April 12, 2016 at 11:53am — 2 Comments

How to leverage Content Marketing to drive lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to drive lead generation, the most popular that I have heard of being cold calling. Cold calling has its own benefits, however, I feel it has too many negatives that we should be aware of, before we decide to sacrifice our company’s reputation and…


Added by Atul Dhakappa on April 5, 2016 at 1:00pm — 1 Comment

How to increase your twitter following with 6 simple steps?

Twitter is one of the powerful ways to reach your target audience. To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content,…


Added by Atul Dhakappa on March 17, 2016 at 2:30pm — No Comments

Leverage graphic design to improve your visibility

What is YouTube, Instagram, and Facebook? Think…

These are mediums where people share visual content. Simple.


Visual Content is one of the…


Added by Atul Dhakappa on March 15, 2016 at 2:20pm — No Comments

Strap Your Boots !!!

Hey Guys I am back with a few more words of advice.

In today's world, bootstrapping seems to be a forgotten strategy. The promoters seem to spend too much of bandwidth in chasing the Investors. It will be more useful if that bandwidth is invested in the business. Before validating the business model, Investors are being chased.

There is a flip side to this. Along with the time which you spend, you share your ideas and business plans at too much early stage, which is quite…


Added by Sanket Deshpande on February 12, 2016 at 11:56am — No Comments

Valuation Simplified

Hey Folks.. 

I am sure Valuation, Pre/Post are the terms which must be hounding most of the guys around here. 

Valuation for Pre Series A or most of the first dilutions (except for friends & family round) is simple. 

Any investor who comes in as the first investor in the company would like to have a notable pie of the fruit. Now what that pie is ? I would say for first dilution it will be anywhere between 10%-20%.

On one side, when the…


Added by Sanket Deshpande on February 9, 2016 at 4:13pm — 1 Comment

10 lessons learned while building a startup

In one word if I have to define entrepreneurship then its "Persistence". I am Kaustubh Co-Founder of Demyto.com. I have attempted to do a business second time in my life after 15 years of IT Professional Service.

We started Demyto.com around 11 months ago. Demyto.com works in automotive after sales service specially in Tyres, Insurance and Servicing. 

Our goal is to provide unbeatable prices to customers, reduce at least 20% of yearly vehicle maintenance cost and personalized…


Added by Kaustubh K. Konkar on January 27, 2016 at 7:30am — 2 Comments

Encryption startup SecureDB gets featured on ProductHunt.com

Cyber-security startup SecureDB - offering encryption-as-a-service for web, mobile and IoT apps - recently got featured on the coveted  Product Hunt platform. SecureDB is a US-based startup with engineering office in Pune, India. By offering encryption through easy SaaS model, SecureDB aims at making…


Added by Vibhushan Waghmare on September 15, 2015 at 5:02pm — 3 Comments

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