Featured Blog Posts (112)

5 Amazing Facts About Digital Marketing

The world of digital marketing is changing at a good pace, as a result of which new trends are forming every day. Digital marketers are required to gain knowledge about changing strategies effectively. The year 2017 is going to be a smarter year with more and more digital…
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Added by Gangadhar Kulkarni on September 25, 2016 at 4:01pm — 1 Comment

Brands Making News!

Premium Brands offering costly products are making the News. So are the Brands that are offering things Cheap.

We are talking about Apple’s iPhone 7 and Reliance’s Jio launches which occurred recently. Apple being a premium Brand keeps on upgrading its Smartphone Models and with…

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Added by Apoorv Houzwala on September 17, 2016 at 7:26pm — No Comments

Funding options for Startups- ways a startup can get funded

What do we need to start our own venture? What's the primary requirement? As soon as we start enacting our startup notion, we need funds. No fund means no business. If an entrepreneur has his own funds then that's a superlative thing. But that's not the case often seen.

Organising funds can be the most complex challenge in the life of the founder. Let's enlighten some of the funding options these founders have...

# Bank…

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Added by Varun Choudhary on September 13, 2016 at 1:25am — 1 Comment

3 Things To Consider Before Becoming A Career Mentor

Think before you leap.

Recent studies have demonstrated the abundant benefits of being a career mentor to others — including greater compensation growth and career advancement — but, do you have what it takes to be a mentor?

Mentoring is not for everyone – it takes an investment of time, a commitment to help others, and a lot of…

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Added by kaustubh G on September 7, 2016 at 6:48pm — No Comments

Are you aware of the real costs of running in-house payroll?

Entrepreneurs and owners across small businesses typically start with running most functions in-house. It is common to see these businesses hire 1-2 persons within the accounts team, who double up as people who will manage the payroll function. However, as the organization grows, this starts creating multiple challenges. Through this post, based on my experience, I am highlighting the various challenges and the real costs associated with them. I also talk about the approach taken by some of…

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Added by Abhishek Shrivastav on September 12, 2016 at 4:02pm — No Comments

The Smart way to save Income Tax leveraging NPS

NPS (National Pension Scheme) is one of the pre-defined contribution pension systems, operated by the government of India. When we talk about NPS (National Pension Scheme), the first thing that comes to mind is retirement plans or pension schemes. However, there is certainly more to it than just that. There are several benefits that you can enjoy, both as an individual or as a corporate, while you invest in NPS. …

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Added by Abhishek Shrivastav on August 22, 2016 at 10:32am — No Comments

6 common payroll issues that you should avoid

Across several organizations that we begin to work with, here are some of the common payroll issues that they have run into in the past. Let’s also talk about how to take care of them

  1.  Considering updated tax declarations

We all know that deducting…

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Added by Abhishek Shrivastav on August 3, 2016 at 1:08pm — No Comments

5 Reasons why it makes sense to outsource Accounting Operations

Managing accounts and all the compliances involved can become quite a handful. If you want to focus your attention back to growing your business, it is time you outsourced your accounting operations. Besides getting rid of all the hassles, that come along with managing book-keeping and accounting, there are…

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Added by Abhishek Shrivastav on July 28, 2016 at 4:42pm — No Comments

How Co-working Spaces Help Startups

There are many well-known challenges associated with startups. They range from unavoidable financial difficulties to, maybe less obviously, the loneliness experienced within the initial stages of setting up a startup. Typically, startups are very small in size with only a slight network, if any. Whilst being quite socially isolating, problems can also arise from a lack of innovation and motivation. Such complications can be easily avoided by operating in a co-working space.

What…

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Added by Sunanda Chatterjee on July 25, 2016 at 6:39pm — No Comments

10 Disastrous Invoicing Mistakes That Eat Your Money

Invoices are a part and parcel of every business. They are crucial tools to convey the terms and details of the payment procedures to your clients. Even though invoicing seems simple and is done on a daily basis, the practice is not devoid of common mistakes. Even minute errors can give your creditors leverage to pay you late and cause your working capital to be under strain. Hence, you need to look out for these common…

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Added by Keerthi Kadam on July 21, 2016 at 9:51pm — No Comments

What issues keep HR busy and how you can free them up?

HR teams across organizations may be buzzing with activity, but any guess, how much of the work they are putting in is towards core employee engagement. If you dig in a bit deeper, you will realize that most part of the work could be unproductive and manual data entry oriented.…

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Added by Abhishek Shrivastav on July 15, 2016 at 3:13pm — No Comments

Key elements of Outsourcing a project





Managing a project in-house is different from outsourcing a project it to a vendor. You, as a manager, will have different roles in both the cases.

If you have never outsourced before, start with outsourcing a part of the project. It will allow you to track and analyse the process in a much more efficient way. And, this will also enable you to experiment a bit with your process. It will be beneficial for you in the long…

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Added by Varun Choudhary on July 16, 2016 at 4:35pm — No Comments

To all our women entrepreneurs....

"I am not a showy politician. I don't tour the television studios. I don't gossip over lunch. I don't drink in Parliament's bars. I don't wear my heart on my sleeve. I just get on with the job in front of me".

With Theresa May becoming Prime Minister of Great Britain after Cameron, women there can only hope to go from strength to strength.  She understood early on that women in business faced different challenges and had different motivations in…

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Added by kaustubh G on July 13, 2016 at 11:56am — No Comments

A 10-point marketing campaign checklist to ensure success



Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…



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Added by Atul Dhakappa on July 11, 2016 at 5:25pm — No Comments

Good Branding Habits

There are always certain things you keep doing regularly for your business like Audits, checking Customer Satisfaction Levels, Innovating & Upgrading your offerings based on the demands & feedbacks, Internal Trainings, etc. These things help your Business to be organised and be on track. As these…

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Added by Apoorv Houzwala on July 5, 2016 at 6:39pm — No Comments

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…

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Added by Atul Dhakappa on June 30, 2016 at 3:40pm — No Comments

Things to Consider While Selecting a Business Entity

When making a decision about the type of business entity, there are several criteria you need to evaluate. Following are some areas to consider while making a choice about the business entity

  1. Legal liability – To what extent does the owner need to be insulated from legal…
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Added by Abhishek Shrivastav on June 28, 2016 at 3:19pm — 2 Comments

Selecting Type of Company Formation

One of the most important choices you make when starting a business is the type of legal structure you select for your company.

This decision in a way decides how much you pay in taxes, the amount of paperwork your business is required to do, the personal liability you face and…

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Added by Abhishek Shrivastav on June 22, 2016 at 12:16pm — No Comments

5 Reasons Why Startups Need Accelerators

The number of startups in India is currently experiencing a boom. With more than 4,200 new companies, India ranks 3rd globally for its amount of startup ecosystems. There are many opportunities but competition is undoubtedly extremely intense.  This is where accelerators can help.

Accelerators offer a range of programs to the very best applicants. Despite being hugely competitive, the resulting benefits are vast:

Mentors

Accelerators provide structured…

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Added by Amelia Rafter on June 20, 2016 at 12:24pm — 1 Comment

Salary structure for start-ups & SMEs

Entrepreneurship is a great feeling for many. The shear thought of moving from a salaried employee to an employer and getting to make a difference in employees lives is a great feeling. To achieve your growth objectives as a company, it is important that you are able to attract the…

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Added by Abhishek Shrivastav on June 16, 2016 at 2:05pm — No Comments

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