The latest marketing trend with the usage of internet is digital marketing. Digital marketing deals with latest technological methods for content optimization, i.e. SEO, SMO, SEM, SMM, Pay Per Click (PPC), Google Adwords, App optimization and others. Everyone prefers Digital marketing due to its high efficiency and low cost marketing strategy for their websites and content. New customers approach digital…

As organizations chart their growth plans, they decide to outsource several of their functions. One of the functions that definitely makes sense to be outsourced is payroll.  Still, some firms hesitate to outsource because they have different perceptions about it.  This is partly due…

The core objective of businesses is to generate revenues and profits, but they often get bogged down by several administrative processes involved. One such process, which is critical yet very cumbersome and time consuming is payroll processing. Payroll processing involves tedious and…

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog…

Search engine optimization is a way to rank higher any website’s link in the search engine. Well, it is legal process till the experts avoid crossing the boundary. A white hat SEO will turn into the black hat at its higher limits, and black hat approach can be a cause of a penalty upon any last mistake.

SEO is not about to adopt the…

We live in an era where many of us rather the majority of us wish to become entrepreneurs. Additionally, many of these budding entrepreneurs aspire to create the next Amazon or Uber too!

As much as that may sound a bit crazy but it actually is quite possible!

A few right tricks from the hat and you’ll be there in the blink of an eye!Becoming a millionaire is not that difficult anymore, given the availability of resources.

All you need to do is,…

You need business loan when you want to expand your business, want bigger office place, purchase new equipment or hire new resources for business growth.

Did you know that banks, NBFCs rejects nearly 60% of the business loan…

You may have heard the term “404 error”, but do you know exactly what it means? Let me explain the 404 error with a simple example. If you ask a shop owner about a product, he will give it to you if the item is in stock. However, if it is not…

Staying relevant in today’s competitive online space requires you to pay keen attention to the design of your site. Millions of websites are created daily, and competition for traffic continues to grow.

Listening in to the orientation session at a ‘Becoming a Mentor’ program, the organizer repeatedly reminded us that we, the mentors, get more out of mentoring than that what we put in. That mentoring is a two way process and apart from the satisfaction of being able to guide and help someone in their path to a good life, the mentor greatly benefits.  

I sat there thinking that it was quite true. After each mentoring session I could go home feeling all warmed up inside, much like the…

Most startups seem to care about quality.  However, it is important to rethink what testing really means.

Most teams start software development projects with a description of what to build.  This is called a design, or a specification or a requirement (I am using these terms loosely for now).  For example, you may have a plan to search for text in a document (in an application like Notepad).  The word, 'requirement' is used very commonly and is a weighty word.  I will discuss…

Not everybody is able to start a business on their own. As an entrepreneur, you have already taken the bold step and based on your business idea, are already running a business. Most entrepreneurs and owners across small businesses typically start with running…

Since the past decade, web design has evolved from plain text centric web pages to fast loading, visually dispersed and responsive web designs. It’s no surprise that those websites which ignore to adapt with the latest trends fail to get the attention, compared to a well optimized website that abides the criteria for top Search engines. The prime factor in this criteria is user experience or UX. If the web design lacks any elements that contribute in a smooth and user-friendly…

One truth one ought to persuade you prior a doubt that investing in growing your manufacturer’s on-line visibility is main to the success of your enterprise. Your rivals are already doing so. In the event that your company falls to a long way in the back of, your manufacturer may develop to be inappropriate. Constructing your online presence to increase the findability of your enterprise’s contact data, web page and merchandise will help you keep forward of opponents within your enterprise…

Confidentiality of payroll data is critical but at times it proves to be difficult to maintain it. Many companies take extra care to ensure the payroll information of their employees stays confidential and do not loose quality man-force to competitor.

A leak in payroll…

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used…

I felt compelled to write this article because, in the last few weeks, no less than three of my clients have been facing serious issues with their websites and blogs, thanks to problems with their website designer.

Here are some of the issues you might face with your website…