“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level…

A recent survey has revealed that about 68% of companies have seen a sudden increase in productivity after the bookkeeping services have been outsourced. By outsourcing bookkeeping services, the finance and accounts manager apart from the management can remove a huge and unwanted burden from their head and can…

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your…

What is my market worth?

One question that even the most satisfied of us can’t ignore at times. Whether you are negotiating your annual appraisal or interviewing for a new job or simply attending a family dinner, this question keeps popping up.

For those of us who are recruiting or running their startups, this question becomes even more important. Offer too little and you will lose the target candidates silently. Offer too much and you start bleeding money, or worse attract…

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your…