Dear entrepreneur,

The confusion

I never thought of this question of whether a marketing budget or a marketing plan comes first. I thought the answer is simple; the marketing plan is prepared first and then based on that the marketing budget is prepared. Recent two interactions with prospective clients opened my eyes that entrepreneurs think marketing budget can be prepared before preparing the marketing plan!…

Entrepreneurship is necessary to initiate the process of economic development in any country. The total percentage of female population in India is 48.27% however very small part of this number comprises of high growth women Entrepreneurs. Now this is a very surprising factor especially when the fact is that women are natural entrepreneurs. The skills that entrepreneurs require are inbuilt in Women’s DNA and they need not study business management for the same. Let us look at some of…

Pune is a unique city that has the best ecosystem for building startups. The city has the most numbers of students, its an industrial hub giving a best B2B perspective to the startups and making it easy to reach out to the…

Dear entrepreneur,

The distant dream!

Do you think of updating your website some day but you haven’t made that update till now? Are you hoping that you will get some business through your website? Do you think you can get more and more requirements through website but still you are not doing anything about it? If your answer to these questions is ‘yes’ you are not alone! Majority of the entrepreneurs are wishful thinkers in terms of ‘marketing’. Entrepreneurs are…

Dear entrepreneur,

Pune OpenCoffee Club (POCC) had organized a session on ‘Marketing planning for start-ups’ where I was a speaker. We conducted a quick survey about the entrepreneurial marketing planning efforts. Twenty seven entrepreneurs in Pune participated in the survey.

Findings

1. 44%…