June 2014 Blog Posts (7)

What comes first? Marketing budget/plan?

Dear entrepreneur,

The confusion

I never thought of this question of whether a marketing budget or a marketing plan comes first. I thought the answer is simple; the marketing plan is prepared first and then based on that the marketing budget is prepared. Recent two interactions with prospective clients opened my eyes that entrepreneurs think marketing budget can be prepared before preparing the marketing plan!…

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Added by Dr. Sachin Mohan Bhide on June 23, 2014 at 9:59am — 2 Comments

Thoughts on Paul Graham's : Startup = Growth

The Giant Redwoods
courtesy - Travel Destinations…
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Added by Abhishek Ballabh on June 22, 2014 at 9:52pm — 2 Comments

Women are natural entrepreneurs

Entrepreneurship is necessary to initiate the process of economic development in any country. The total percentage of female population in India is 48.27% however very small part of this number comprises of high growth women Entrepreneurs. Now this is a very surprising factor especially when the fact is that women are natural entrepreneurs. The skills that entrepreneurs require are inbuilt in Women’s DNA and they need not study business management for the same. Let us look at some of…

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Added by Rohit Lalwani on June 17, 2014 at 4:40pm — 2 Comments

“Your Appearance Speaks before You Do”

 
I remember my childhood days, how we were brought up. When I was preparing for my competitive exams in my teenage years, studies, books were all over the place and brain and nothing else was "Supposed"to cross the mind. This is how we were instructed all time by all the elders whom we met and interacted. 


“You need to show colors in…
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Added by Akanksha Agrawal on June 16, 2014 at 11:05pm — No Comments

Building a E-cell Network For the Colleges Across Pune

Pune is a unique city that has the best ecosystem for building startups. The city has the most numbers of students, its an industrial hub giving a best B2B perspective to the startups and making it easy to reach out to the…

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Added by NISHITH SHETTY on June 8, 2014 at 12:30am — 1 Comment

Do you have an ‘outdated’ website for ‘up-to-date’ customers?

Dear entrepreneur,

The distant dream!

Do you think of updating your website some day but you haven’t made that update till now? Are you hoping that you will get some business through your website? Do you think you can get more and more requirements through website but still you are not doing anything about it? If your answer to these questions is ‘yes’ you are not alone! Majority of the entrepreneurs are wishful thinkers in terms of ‘marketing’. Entrepreneurs are…

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Added by Dr. Sachin Mohan Bhide on June 7, 2014 at 7:29pm — No Comments

8 Action items for entrepreneurs to make an effective marketing plan

Dear entrepreneur,

Pune OpenCoffee Club (POCC) had organized a session on ‘Marketing planning for start-ups’ where I was a speaker. We conducted a quick survey about the entrepreneurial marketing planning efforts. Twenty seven entrepreneurs in Pune participated in the survey.…

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Added by Dr. Sachin Mohan Bhide on June 2, 2014 at 2:00pm — No Comments

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