All Blog Posts (512)

How Digital Marketing Is Increasingly Vital

In the simplest sense, Marketing bridges the gap between having a product or a service and informing your target audience about it. It is the act of communicating what your offering is all about – in such a way that it convinces a potential customer to become a repeat consumer.

Needless to say, with the rise in competition and the need for constant change, improvement and innovation have become paramount. And this explains why marketing, as we know it today, is so different…

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Added by Devika Deshmukh on March 20, 2017 at 2:30pm — 1 Comment

Reverse Mentoring: Developing leadership in the young & learning in the not-so-young

Listening in to the orientation session at a ‘Becoming a Mentor’ program, the organizer repeatedly reminded us that we, the mentors, get more out of mentoring than that what we put in. That mentoring is a two way process and apart from the satisfaction of being able to guide and help someone in their path to a good life, the mentor greatly benefits.  

I sat there thinking that it was quite true. After each mentoring session I could go home feeling all warmed up inside, much like the…

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Added by kaustubh G on March 17, 2017 at 11:20am — No Comments

Designing Business Plan at Functional, Operational, & Offerings Level

“Business Planning Practitioners Group is not enough for execution!” announced Julia in a message she sent through my mobile app. I was not surprised. I wanted to know more details before making any comment. The group communicated within themselves and Julia got…

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Added by Dr. Sachin Mohan Bhide on February 18, 2017 at 5:57pm — 2 Comments

Significance of SEMrush Tool in Digital Marketing

SEMrush is an unbeatable SEO Tool when it comes to online competitor research. With this tool, you can have an out of sight look at your top performing competitors and use the insights accordingly to build beneficial online marketing campaigns right from the beginning.
A number of renowned digital marketers believes that it is the …
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Added by Gangadhar Kulkarni on February 7, 2017 at 4:51pm — No Comments

Testing software is not 'Does it work?'

Most startups seem to care about quality.  However, it is important to rethink what testing really means.

Most teams start software development projects with a description of what to build.  This is called a design, or a specification or a requirement (I am using these terms loosely for now).  For example, you may have a plan to search for text in a document (in an application like Notepad).  The word, 'requirement' is used very commonly and is a weighty word.  I will discuss…

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Added by Nilanjan Bhattacharya on January 23, 2017 at 10:40pm — No Comments

Dormant Company

Dormant Company:

A Dormant Company is the one which is a registered entity, but is not currently active. It doesn't trade & has no significant accounting transactions. Companies can either opt for having a Dormant status or in case of inactive companies the Ministry of Corporate Affairs declares that company a Dormant. Having a Dormant Status saves the Company from complying with various compliance's applicable to limited…

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Added by CS Sneha on January 20, 2017 at 5:09pm — No Comments

What does it take to streamline your accounts function?

Not everybody is able to start a business on their own. As an entrepreneur, you have already taken the bold step and based on your business idea, are already running a business. Most entrepreneurs and owners across small businesses typically start with running…

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Added by Abhishek Shrivastav on January 10, 2017 at 3:06pm — 1 Comment

How SEO Services works for your Business

SEO works. As an online marketer who works with various industries; the common denomination amongst all my clients is this that they don’t know what they want. As most do not come from a technical background many feel absolutely lost and confused while getting their business online.

Website…

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Added by Vikas Mehta on November 22, 2016 at 12:19pm — No Comments

We are looking for Creative Content Writer

Creative Content Writer

Altizon, a pioneer in cloud-based IoT platform and one of the fastest growing IoT startups is looking for creative content writers to share its vision and learning with the global audience.If you like to tell original stories, do research to bring out facts, find patterns hidden in stats, and move immovable decision makers, then we are looking for you.

The ideal candidate should have:

Mechanical/Automobile/Industrial engineering…

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Added by Namita Nagarnaik on November 16, 2016 at 10:28am — 2 Comments

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used…

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Added by Atul Dhakappa on October 19, 2016 at 7:10pm — No Comments

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them are not sure what steps they need to take. They just end up engaging with some amateurs/firms in digital marketing, who burn…

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Added by Atul Dhakappa on October 19, 2016 at 7:08pm — No Comments

Importance of confidentiality in payroll

Confidentiality of payroll data is critical but at times it proves to be difficult to maintain it. Many companies take extra care to ensure the payroll information of their employees stays confidential and do not loose quality man-force to competitor.

A leak in payroll…

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Added by Abhishek Shrivastav on October 19, 2016 at 7:03pm — No Comments

How to Overcome on Barriers of Google Penguin 4.0 Algorithm Successfully?

Online marketers must have stunned with this latest Penguin 4.0 update as it arrived a bit late, after almost a gap of two years. Notably, Penguin 3.0 was released on 17th October, 2014 while Penguin 4.0 algorithm update took place on 23rd September, 2016. As Google has rolled out the earlier Penguin updates to make the internet more user friendly, pertinent and…
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Added by Gangadhar Kulkarni on October 14, 2016 at 6:03pm — No Comments

Web Design Usability Statistics [Infographic]

Since the past decade, web design has evolved from plain text centric web pages to fast loading, visually dispersed and responsive web designs. It’s no surprise that those websites which ignore to adapt with the latest trends fail to get the attention, compared to a well optimized website that abides the criteria for top Search engines. The prime factor in this criteria is user experience or UX. If the web design lacks any elements that contribute in a smooth and user-friendly…

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Added by Asad Ali on October 14, 2016 at 11:50am — No Comments

Why Should You Invest In Increasing Your Company’s Online Visibility ?

One truth one ought to persuade you prior a doubt that investing in growing your manufacturer’s on-line visibility is main to the success of your enterprise. Your rivals are already doing so. In the event that your company falls to a long way in the back of, your manufacturer may develop to be inappropriate. Constructing your online presence to increase the findability of your enterprise’s contact data, web page and merchandise will help you keep forward of opponents within your enterprise…

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Added by Vilas Kadam on October 12, 2016 at 10:57am — No Comments

5 Key Facts that You must Know about Google’s Possum Update

Google Possum Algorithm Update
The month of September didn’t start well for many business owners as ‘Possum’ is released. This…
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Added by Gangadhar Kulkarni on October 10, 2016 at 11:29am — 1 Comment

Inputs to optimize Strengths & Weakness

The strengths and weaknesses of a company determine its internal capabilities to compete in the market and fulfill customer expectations. Strengths provide the company with a competitive advantage and can include factors such as:

• Skilled human resources

• Existing brands

• Patents

• Technology expertise

• Distribution capabilities

Weaknesses place the company at a disadvantage, for example, factors such as unskilled resources, inflexible organizational structure,…

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Added by Sagar Shirudkar on October 5, 2016 at 3:35pm — No Comments

How To Manage Your Website Without Your Designer’s Help

I felt compelled to write this article because, in the last few weeks, no less than three of my clients have been facing serious issues with their websites and blogs, thanks to problems with their website designer.

Here are some of the issues you might face with your website…

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Added by Priya Florence Shah on October 3, 2016 at 2:43am — No Comments

When is the right time to switch your payroll service provider?

Once an organisation starts working with a payroll services provider, it seems too daunting to think of changing the vendor. It is common to face questions like ‘who will go through all the implementation and training cycles again with the new vendor?’. But does that…

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Added by Abhishek Shrivastav on September 27, 2016 at 12:03pm — No Comments

5 Amazing Facts About Digital Marketing

The world of digital marketing is changing at a good pace, as a result of which new trends are forming every day. Digital marketers are required to gain knowledge about changing strategies effectively. The year 2017 is going to be a smarter year with more and more digital…
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Added by Gangadhar Kulkarni on September 25, 2016 at 4:01pm — 1 Comment

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