While many brands have entered the Indian market, many have faltered and only a few have succeeded. The primary reason for this has been that only very few companies could understand their target Indian consumers from various angles.

In her book ‘We Are Like That Only’, Rama Bijapurkar has brilliantly tried to bring out the intricate side of the ‘consumer India’ which is definitely very different from…

What is your excuse? If you are a wannabe entrepreneur, you certainly must have heard or read this question from the more aggressive advocates of Entrepreneurship. Aggressive or not aggressive, the truth is that although people understand the importance of Entrepreneurship they are still wary of taking the plunge and hence shield behind reasons – the excuses!

Shielding yourself does not really solve the problem. In fact it delays the process and increases the risk of the ‘Sword…

Becoming an entrepreneur is not a big deal. I am sure many of you will disagree to a great extent from this statement. But the truth is becoming an entrepreneur is not a big deal if you recognize that entrepreneurial traits such as perseverance, curiosity, risk taking appetite, need to learn and excel are already present in all of us.  But these get moulded and channelized differently. As our traits are moulded differently we Our outlook gets restrained and we fail to look the other…

The Project collaboration tool is SaaS based in the cloud computing domain. The collaboration tool is becoming the major resource because it is subscription and web based over the internet. The major advantage of SaaS product is that it reduces the complexities in an organisation, complexities which can be related to hardware, software as well as technology. There are other advantages also those are found common are:-

• Easier Scalability, this means it is easy to…