Atul Dhakappa
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  • Maharasthra
  • India
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Profile Information

Occupation
Entrepreneur
About Me:
I have over 20 years of rich experience in Marketing across IT/ITeS industries and am the Founder & CEO at Xenia Consulting & a Director at Seligent Consulting Pvt. Ltd. I have vast experience in Marketing of software services and products, GTM strategy, Business development and pre-sales, Competitive & Business research. I have been involved in defining & executing GTM strategies for several value-added offerings targeted at specific industry verticals.
About My Company
Xenia offers innovative services in Strategic Demand generation, marketing operations leveraging Marketing 2.0 and strategic marketing content. We help clients in competitive/business research to help them reach the right product/positioning decisions for the right markets.
Website:
http://www.xenia-consulting.com
Designation
Founder & CEO
Are you looking for co-founders to start with?
No
What would you like from POCC?
Make aware people about Our services and our expertise
Focus Areas / Interests
IT/ITES, advertising, management, networking
Twitter handle
http://twitter.com/xeniaconsulting
Facebook Page
http://www.facebook.com/xeniaconsult

Atul Dhakappa's Blog

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used…

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Posted on October 19, 2016 at 7:10pm

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them are not sure what steps they need to take. They just end up engaging with some amateurs/firms in digital marketing, who burn…

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Posted on October 19, 2016 at 7:08pm

A 10-point marketing campaign checklist to ensure success



Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…



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Posted on July 11, 2016 at 5:25pm

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…

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Posted on June 30, 2016 at 3:40pm

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