Atul Dhakappa
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Atul Dhakappa's blog post was featured

A 10-point marketing campaign checklist to ensure success

Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…See More
Jul 11, 2016
Atul Dhakappa posted a blog post

A 10-point marketing campaign checklist to ensure success

Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…See More
Jul 11, 2016
Atul Dhakappa's blog post was featured

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…See More
Jul 1, 2016
Atul Dhakappa posted a blog post

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…See More
Jul 1, 2016
Atul Dhakappa's blog post was featured

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…See More
May 12, 2016
Atul Dhakappa posted a blog post

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…See More
May 12, 2016
Atul Dhakappa's blog post was featured

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…See More
May 7, 2016
Atul Dhakappa posted a blog post

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…See More
May 7, 2016
Atul Dhakappa's blog post was featured

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…See More
Apr 29, 2016
Atul Dhakappa posted a blog post

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…See More
Apr 28, 2016
Atul Dhakappa posted blog posts
Apr 22, 2016
Atul Dhakappa's blog post was featured

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), it is important equip them with the right resources and help them perform to their…See More
Apr 22, 2016
Pralhad Tarde commented on Atul Dhakappa's blog post Role of Graphic design in building awareness about your product
"Enjoyed reading it... thank you!"
Apr 14, 2016
Atul Dhakappa's blog post was featured

Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram,…See More
Apr 13, 2016
Atul Dhakappa posted a blog post

Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram,…See More
Apr 13, 2016
Keerthi Kadam commented on Atul Dhakappa's blog post How to leverage Content Marketing to drive lead Generation
"Atul, nice post. I liked the Inside out vs. Outside in concept. "
Apr 5, 2016

Profile Information

Occupation
Entrepreneur
About Me:
I have over 20 years of rich experience in Marketing across IT/ITeS industries and am the Founder & CEO at Xenia Consulting & a Director at Seligent Consulting Pvt. Ltd. I have vast experience in Marketing of software services and products, GTM strategy, Business development and pre-sales, Competitive & Business research. I have been involved in defining & executing GTM strategies for several value-added offerings targeted at specific industry verticals.
About My Company
Xenia offers innovative services in Strategic Demand generation, marketing operations leveraging Marketing 2.0 and strategic marketing content. We help clients in competitive/business research to help them reach the right product/positioning decisions for the right markets.
Website:
http://www.xenia-consulting.com
Designation
Founder & CEO
Are you looking for co-founders to start with?
No
What would you like from POCC?
Make aware people about Our services and our expertise
Focus Areas / Interests
IT/ITES, advertising, management, networking
Twitter handle
http://twitter.com/xeniaconsulting
Facebook Page
http://www.facebook.com/xeniaconsult

Atul Dhakappa's Blog

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog…

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Posted on May 8, 2017 at 12:26pm

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used…

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Posted on October 19, 2016 at 7:10pm

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them are not sure what steps they need to take. They just end up engaging with some amateurs/firms in digital marketing, who burn…

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Posted on October 19, 2016 at 7:08pm

A 10-point marketing campaign checklist to ensure success



Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…



Continue

Posted on July 11, 2016 at 5:25pm

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