Atul Dhakappa
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Piyush Pandey commented on Atul Dhakappa's blog post LinkedIn Content Marketing - ways to get your message in front of your target audience
"Really, This is very helpful blog. thanks for sharing this valuable information. I want to do this activities for my website -  http://sunitiinternational.com  But i have no have no any idea's like that. So, thank you so much once…"
Sep 15
Atul Dhakappa's blog post was featured

5 ways to slice your content and make it last longer

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your content. But how do you go…See More
Aug 11
Atul Dhakappa's blog post was featured

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in…See More
May 18
Atul Dhakappa posted a blog post

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in…See More
May 18
Atul Dhakappa's blog post was featured

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by…See More
Oct 25, 2016
Atul Dhakappa posted a blog post

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by…See More
Oct 25, 2016
Atul Dhakappa's blog post was featured

A 10-point marketing campaign checklist to ensure success

Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…See More
Jul 11, 2016
Atul Dhakappa posted a blog post

A 10-point marketing campaign checklist to ensure success

Way too often, marketers, under pressure from their seniors, CEO's launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub-optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…See More
Jul 11, 2016
Atul Dhakappa's blog post was featured

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…See More
Jul 1, 2016
Atul Dhakappa posted a blog post

6 Steps to planning the perfect Email Campaign.

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad, considering all the effort marketing is putting in to plan promotions, offers and putting together the email…See More
Jul 1, 2016
Atul Dhakappa's blog post was featured

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…See More
May 12, 2016
Atul Dhakappa posted a blog post

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the point of having a network that cannot help you in your business growth?…See More
May 12, 2016
Atul Dhakappa's blog post was featured

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…See More
May 7, 2016
Atul Dhakappa posted a blog post

7 must-have collateral items for every small business

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s Your Story?…See More
May 7, 2016
Atul Dhakappa's blog post was featured

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…See More
Apr 29, 2016
Atul Dhakappa posted a blog post

Content Marketing to drive market leadership and expand segments.

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and the level of engagement that they have with their potential and existing customers leveraging digital…See More
Apr 28, 2016

Profile Information

Occupation
Entrepreneur
About Me:
I have over 20 years of rich experience in Marketing across IT/ITeS industries and am the Founder & CEO at Xenia Consulting & a Director at Seligent Consulting Pvt. Ltd. I have vast experience in Marketing of software services and products, GTM strategy, Business development and pre-sales, Competitive & Business research. I have been involved in defining & executing GTM strategies for several value-added offerings targeted at specific industry verticals.
About My Company
Xenia offers innovative services in Strategic Demand generation, marketing operations leveraging Marketing 2.0 and strategic marketing content. We help clients in competitive/business research to help them reach the right product/positioning decisions for the right markets.
Website:
http://www.xenia-consulting.com
Designation
Founder & CEO
Are you looking for co-founders to start with?
No
What would you like from POCC?
Make aware people about Our services and our expertise
Focus Areas / Interests
IT/ITES, advertising, management, networking
Twitter handle
http://twitter.com/xeniaconsulting
Facebook Page
http://www.facebook.com/xeniaconsult

Atul Dhakappa's Blog

LinkedIn Content Marketing - ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated…

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Posted on August 30, 2017 at 12:38pm — 1 Comment

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your…

Continue

Posted on August 18, 2017 at 10:22am

5 ways to slice your content and make it last longer

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your…

Continue

Posted on August 9, 2017 at 11:48am

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog…

Continue

Posted on May 8, 2017 at 12:26pm

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