Atul Dhakappa
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About Me:
I have over 20 years of rich experience in Marketing across IT/ITeS industries and am the Founder & CEO at Xenia Consulting & a Director at Seligent Consulting Pvt. Ltd. I have vast experience in Marketing of software services and products, GTM strategy, Business development and pre-sales, Competitive & Business research. I have been involved in defining & executing GTM strategies for several value-added offerings targeted at specific industry verticals.
About My Company
Xenia offers innovative services in Strategic Demand generation, marketing operations leveraging Marketing 2.0 and strategic marketing content. We help clients in competitive/business research to help them reach the right product/positioning decisions for the right markets.
Founder & CEO
Are you looking for co-founders to start with?
Why do you want to join POCC?
Make aware people about Our services and our expertise
Focus Areas / Interests
IT/ITES, advertising, management, networking
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Atul Dhakappa's Blog

LinkedIn Content Marketing - ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking.



Posted on August 30, 2017 at 12:38pm

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your marketing objectives.

1. Keep the design simple and make sure it works…


Posted on August 18, 2017 at 10:22am

5 ways to slice your content and make it last longer

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your content. But how do you go about doing that. I intend to cover that in this post.



Posted on August 9, 2017 at 11:48am

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in Twitter mentions. But how is this affecting…


Posted on May 8, 2017 at 12:26pm — 1 Comment

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