What is the Importance of Digital Marketing in Business ?

The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.


Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

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Hi Amit,

Nice Topic, Digital Marketing is of utmost importance in any kind of business, whether you are operating a smaller business enterprise or a part of a conglomerate with diverse business entities.

Also, Digital Marketing Helps Small Businesses Compete With Big Brands Online.

Now Digital marketing is need of every business. The business which is viable on web gets tremendous popularity and customers too. Digital marketing has several aspects which should be done under expert advice to get the  result.

Crane manufacturer in India

Digital Marketing helps your business to reach maximum customer in minimum time frame.

With 2 years of experience in this field I must say patience is the most important aspect of Digital Marketing. Things won't change in an overnight. Do the routine work with sincerity rest of them will follow us.

Other aspects are:

Content in King:


Provide quality content to users and they will return to your websites on a regular basis.

Organised Website Layout:

Websites must be well organised so that our users must not feel bored. There must be a "WOW" factor in our website.

Decrease Bounce Rate:

Decrease the bounce rate of our website by adding some valuable videos and info graphics to our websites.

Social Media Marketing:

Most effective tool for brand promotion. Use the most of social media to reach our audience. Two post a day may work. I am following it that's why I assure about it.

Off Page Works:

Get quality back links. It's not that easy as we say. That's why I told firstly that patience is the important factor for digital marketing. Try to get backlinks from .edu &.gov sites.

Plan a strategy for link building and invest more time on it. You will achieve the result you need.

So best of luck and enjoy the challenge of being FIRST !!!!

Currently I work  for GST Centre which is a startup, but within 5 months site has Alexa Ranking 34,000 in India and 6,00,000 Globally.

You can check my website @ http://gstcentre.in/

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