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The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
I have few questions about digital marketing,
How it will help in direct marketing, where you need to meet customer face to face.
It will help you in branding....it's not only about online.
We can simply get new clients via Social Media. Later on, you will be able to interact with them easily and encourage to various actions.
Digital Marketing provides you with an easy and efficient method of promoting your brand. With the accessible internet services, the people are shifting towards social media. The internet thus provides you with infinite scope of expansion as it reaches out to millions of people throughout the world.
The traditional methods of advertisement have proved to be lack-luster compared to the much more profitable Digital Marketing services.
We should begin with what is online networking about. It’s a stage where individuals are connected socially through various mediums, additionally a sort of communication between individuals where they create, share and also, exchange ideas.
Effect of Social Media on Business
Social networking sites such as LinkedIn, Instagram, Facebook, Twitter, are websites used to construct networks on the web. In this investigation, networks are distinguished from groups. Networks are characterized as individual networks containing the relations of an individual. Every individual will have his/her own unique perception towards the use of social networking sites. People sometimes have same perception, and thus, people will have uncommon social networks and stand-out strategies for expressing themselves on using Social Networking Sites. On the other hand, the research concentrates on the idea of social media that are produced on the basis of individual preferences towards distinctive parts of social networking site. The unique characteristic this research concentrates on is the relationship among-st personalization and socialization.
how online networking has affected business in India. To begin with how about we discuss advertising by means of social media marketing. The efforts are made to create content to attract readers and encourage them to share it via social networks. Also, when it spreads by means of (WOM) or Word of Mouth, as it originates from a trusted source, along these lines helps the product get promoted. Social networking websites bring people together to interact with one another and build relationships. When organizations join these channels, purchasers communicate with them getting a more individual touch because of their prior communications through online networking (Social Marketing). For example, allow individual followers to tweet, re-tweet or repost remarks made by the product being advanced. And on the various platforms that the data is being shared out, more than once, in this way conveying more movement to the product or company. Mobile Phone usages have also valuable for online networking advertising.
Days are gone when traditional marketing and field efforts were taken in business marketing. As digitization is keeping it pace, businesses also need to be parallel with them. Through digital marketing business can reach to millions of customers globally. The main benefit of digital marketing is you can keep track of customer and according to analysis you can make changes in your business plan.
Earlier we have traditional marketing technique to reach out to our audience and turn them to our customer. But now, audiences are looking for more informational hubs and online presence to decide which product and service they want to get involve with. So digital marketing along with the traditional one is the best combination to cater the need of our audience. There are Experiential Marketing Agencies in India who provide credible marketing solution built from scratch based on the client’s proposition.
Two way communication :
Using digital marketing it is possible to have two communication with customers .
Digital advertising campaigns if designed creatively can be very effective and engaging.
The Digital marketing is a big tree and its branches are
No one wants to see the facebook page ads or ads before youtube videos which asks you to buy something directly , people skip it if the content is not educating them .
So in the world of digital marketing 'content' is your weapon.
There is always 3 step process involved to engage customer.
To get the best possible results using your digital marketing campaign, it is important to plan it well.
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I have come across this post on Paid Media Strategies.
Display-based digital marketing is essentially your regular advertising content but distributed online or in-app. Doing so makes an otherwise mass media channel behave like a BTL channel to the extent that customization of content is possible, response can be measured and attributability of outcomes to marketing campaigns is higher.
Search-based digital marketing is likely to replace telemarketing, classifieds, bulk sms and other 'response' based channels due to lower cost and higher campaign velocity; but it will co-exist with mass media advertising since the two serve different objectives.
Social-media based advertising is likely to replace word-of-mouth publicity as people spend more time on social media than with real people and hence they are more influenced by FB, Twitter, In'Gram, LinkedIn etc. Comapnies are yet to fully understand this channel since it is still evolving which is why ROI from this channel is inconsistent.
And finally there's a new form of online advertiing that I call 'Rating Management' where people before purchasing a product or service check its 'rating'. This channel will replace the traditional PR firms that use strategically placed content in newspapers and event sponsorships to create brand salience.
Thus Digital Marketing really is an umbrella under which the entire ecosystem of Sales, distribution, marketing, advertising, brand portfolio management, mass media advertising, BTL aand PR is undergoing a transformation to accommodate and reflect the underlying change in consumers' media consumption habits and buying behavior.
R S Deshpande
M/s Joyryd Promotions