I have been looking closely at various business ventures - both start-up and traditional over 3-4 years. Most (if not all) are struggling to survive. There can be several reasons for that - I am trying to gather what this community thinks. Please share one reason in a post only. Please elaborate on your reason, why people fall into it and your recommendation on how it can be avoided.

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Marketing

Aman,

Marketing is certainly a huge component of any business but what really in marketing are you referring to. Please elaborate.

One issue I have noticed is a huge initial investment in hope to build a brand - this is mostly true for startups in the non-tech areas. This investment attracts quite a high interest or stake - if the company does not market support, it collapses over its own burden.

Recommendation - We need to really focus on "interaction" point - invest there if required and cut down on rest of the expenses.

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