I would like someone to throw some light on marketing methods and hopefully get a discussion going here which can be useful to people on board and also others.
We guys are a small, three people software company.
Fortunately or unfortunately for us -- all three of us are engineers - hard core developers.
One of us handles the UI and front end, one of us does the business logic while the third handles all the database and backend requirements.
I wouldn't say we are geniuses - but are pretty adept at what we do.
In turn, we do write some good software - but it all ends there.
We identify a problem - think about it and realise that there are many others who'd be in the same boat - and churn out a solution to the problem.
The problem for us here is - how do we get the word out to enough people to get the ball rolling?
Earlier on, we believed in the adage - "Build and they shall come"
However, off late, we have realised that that isn't entirely true. We need to build enough traction earlier on to get enough early adopters on board to get the rock rolling down the hill.
We do manage to do some marketing (email friends and acquaintances, get your product reviewed by reviewers, participate in forums, etc) but it is just not enough.
I would be grateful if people here who have gone through the same thing, can help me with the following questions.
1. Any tips on reaching a sizable target audience quickly (besides mass mailing your friends and families)
2. Does it make sense to purposely reduce the scope of your product to address a particular niche (even though it could address a larger audience) - just because you will be able to market to the niche better earlier on?
(I think I know the answer to this)
3. What are the ways in which people on this network have managed to get projects (services) to work on? I realise that this is an important source of revenue for bootstrapped startups (especially us) who are testing grounds with their product ideas. All the projects we have gotten so far have been through people who have used our product (ActiveCiti) and came to know about us through that.
4. Any other thoughts and experiences that anyone would like to share? This would go a long way in helping us...
I'm sorry if this posts sounds somewhat naive. (I guess we guys are.)
We have realised off-late that we cannot market ourselves or our products very well - so are all ears and ready to soak in any pointers that might come our way.
ThinkingSpace Technologies Pvt. Ltd.