TIE Pune - Full Day Workshop on 'Positioning, Branding and Digital Marketing'

Event Details

TIE Pune - Full Day Workshop on 'Positioning, Branding and Digital Marketing'

Time: April 28, 2012 all day
Location: Shekhar Natu Training Hall, 5th Floor, Wing A, MCCIA Towers
Street: Senapati Bapat Road
City/Town: Pune
Website or Map: http://www.eventnu.com/events…
Phone: Ruma Agwekar : 9765935107
Event Type: paid, workshop, under, tie, pune, 'nurture', initiative, 3rd, in, series, of, monthly, workshops, -, last, sat, each, month
Organized By: TiE Pune
Latest Activity: Apr 28, 2012

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Event Description

TIE Pune - Full Day Workshop on 'Positioning, Branding and Digital Marketing'


Earlier, consumers had a lot more time and far fewer choices. Now, the pace of life has increased; there are far more choices, but very little time to sort. The present day marketplace is very crowded making it challenging to stand out and maintain visibility. It is very important for growth stage entrepreneurs to implement right marketing and sales strategies to capture the market share and scale their companies to the next level.

In conducting these monthly workshops, TiE Pune leverages the network of TiE.

Funding workshop had contribution from Bangalore chapter, while the Business Model workshop was facilitated by Charter Members of Chennai chapter. This workshop leverages the successful workshop conducted by TiE Mumbai stalwarts.

The workshop focuses on the Marketing & Sales for Early and Growth stage companies.

Key Topics
• Understanding my brand positioning, competitive advantage
• Building Value Brands
• Guerrilla and Digital Marketing

About the Facilitators:


Vispy Doctor

Vispy Doctor is Managing Director, Ormax Consultants Pvt. Ltd. Serial Entrepreneur. Consumer Knowledge Expert. Strategic Consultant. Technophile. Spiritualist. Farmer. A man with many facets, Vispy Doctor has done his Doctoral work in Physics followed by an MBA from XLRI. After 10 years of experience in marketing and advertising, 25 years ago, he went on to start possibly India's first specialist Qualitative Research firm. Today, Ormax Consultants is one of the most respected Consumer Knowledge firms in India. With studies conducted over 14 countries.

Inquisitive by nature, Vispy Doctor has been a keen observer of human nature, studying consumers across various industries, for various leading brands. Being an entrepreneur himself, he has always been keen to work alongside other entrepreneurs' helping them achieve their business goals through mastery of their consumers. His personal interests are very varied - from Tai Chi to photography.

Ansoo Gupta

Ansoo Gupta is the Global head of Business at Pinstorm, the DIgital Marketing Agency founded by Mahesh Murthy. Apart from picking up after Mahesh’s constant gaffes, her role is to help clients with creating and implementing their digital marketing strategies – and to keep them happy and smiling all the way to the bank, from across all of Pinstorm’s offices around the world.

Ansoo has 14 years of experience across marketing and advertising sales in print, online and television media across India and South East Asia. Prior to joining Pinstorm, Ansoo worked with brands like The History Channel, National Geographic, Star TV, Channel V and First City Magazine. In fortunate contrast to her company’s founder, Ansoo is not just a graduate but also an MBA – and uses this as a trump card often to convincingly end – and win - debates with him.

Ansoo is usually found glued to a phone, a laptop, an airplane seat, or all three. Her few moments away from these three crutches are marked with her interactions with her teams where, over time, the phrase “the fear of God” has slowly come to be displaced by the far more real and horrifying substitute: “the fear of Ansoo"

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