A place for startup entrepreneurs to meet in Pune
Time: April 26, 2012 from 8:30am to 10:30am
Location: Grubshup http://grubshup.com/index.php?option=com_content&view=article&id=55&Itemid=64
Street: Law College Road
Website or Map: http://www.eventnu.com/events…
Phone: Ruma Agwekar : 9765935107
Event Type: interactive, breakfast, meeting
Organized By: TiE Pune
Latest Activity: Apr 26, 2012
Managing customers is one of the most difficult tasks for start-ups. This is especially true for techies – so for IT startups its always a myth as to why customers do not come in droves to buy their most amazing product or service. A proper strategy in nurturing and attracting customers can provide a significant advantage to these startups. A proper strategy in conjunction with the development of the startup can also shorten the time to market. This can even enhance the revenues for the organization and save on the promotion cost.
This breakfast meeting is all about sharing thoughts, ideas and experiences about:
• Defining what the term “customer” means
• Sharing the various dos and don’ts on managing customers
• Understanding what role their organization plays, or can play in the lives of these customers to become relevant
• Kind of communications that are most effective in a B2B Vs B2C environment
• The importance of quality internal communication to ensure the entire organization is representing themselves consistently
• Beware of Chinese Whispers
• What kind of information makes most sense to collect about these customers, and that the customer would share willingly
• The IT systems available today – for CRM, database management, email marketing, social media management, sales force automation etc
Breakfast Meeting Facilitator: Arvind Agrawal, Associate Professor, FLAME
Arvind has had 28 years of corporate experience working in cards & payments, retail banking and education areas. He is a graduate of IIM Ahmedabad (1981-83) and specialized in analytics and marketing areas. Arvind has successfully launched several products for MNC companies, both in India and in Asia-Pacific region. He has leveraged existing customer bases in each of these launch initiatives, including building customer foresight through their existing transaction profiles. This is used to substitute typical customer research that precedes such a launch. As an example in his last job with American Express as Director Marketing for the Asia-Pacific region, he built a data model to predict “next Amex product” for each partner bank customer, and developed a strategy for launching such a product across the card members, merchant acceptance, bank branches, sales staff including the revenue prediction to help garner funds for the launch from the business leaders.
Fees : 125/ members and 250/- non-members of TiE.
Registration online only. Please click here to register