TiE Pune for Interactive Breakfast session on 'Managing Customers'

Event Details

TiE Pune for Interactive Breakfast session on 'Managing Customers'

Time: April 26, 2012 from 8:30am to 10:30am
Location: Grubshup http://grubshup.com/index.php?option=com_content&view=article&id=55&Itemid=64
Street: Law College Road
City/Town: Pune
Website or Map: http://www.eventnu.com/events…
Phone: Ruma Agwekar : 9765935107
Event Type: interactive, breakfast, meeting
Organized By: TiE Pune
Latest Activity: Apr 26, 2012

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Event Description

Managing customers is one of the most difficult tasks for start-ups. This is especially true for techies – so for IT startups its always a myth as to why customers do not come in droves to buy their most amazing product or service. A proper strategy in nurturing and attracting customers can provide a significant advantage to these startups. A proper strategy in conjunction with the development of the startup can also shorten the time to market. This can even enhance the revenues for the organization and save on the promotion cost.
This breakfast meeting is all about sharing thoughts, ideas and experiences about:
• Defining what the term “customer” means
• Sharing the various dos and don’ts on managing customers
• Understanding what role their organization plays, or can play in the lives of these customers to become relevant
• Kind of communications that are most effective in a B2B Vs  B2C environment
• The importance of quality internal communication to ensure the entire organization is representing themselves consistently
• Beware of Chinese Whispers
• What kind of information makes most sense to collect about these customers, and that the customer would share willingly
• The IT systems available today – for CRM, database management, email marketing, social media management, sales force automation etc


Breakfast Meeting Facilitator: Arvind Agrawal, Associate Professor, FLAME

Arvind has had 28 years of corporate experience working in cards & payments, retail banking and education areas. He is a graduate of IIM Ahmedabad (1981-83) and specialized in analytics and marketing areas. Arvind has successfully launched several products for MNC companies, both in India and in Asia-Pacific region. He has leveraged existing customer bases in each of these launch initiatives, including building customer foresight through their existing transaction profiles. This is used to substitute typical customer research that precedes such a launch.  As an example in his last job with American Express as Director Marketing for the Asia-Pacific region, he built a data model to predict “next Amex product” for each partner bank customer, and developed a strategy for launching such a product across the card members, merchant acceptance, bank branches, sales staff including the revenue prediction to help garner funds for the launch from the business leaders.

Fees : 125/ members and 250/- non-members of TiE.

Registration online only
. Please click here to register

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Comment by manoj j birje on April 26, 2012 at 6:35pm
Thanks to TIE Pune for hosting such a wonderful session for startups and budding entrepreneurs. Special thanks to Vishwas Mahajan, Ruma Agwekar, Anil Paranjpe from Grubshup and Arvind Agrawal, Associate Professor, FLAME.
It was an interactive session for B2B or B2C business.
Got insights on topics like:
Advantages and disadvantages B2B or B2C business.
Flipside of B2B:
- if one customer goes away then you lose volume sales.
- Huge outstanding payments.
- Order processing may take long time.

The B2B advantages:
would be to enter in a small way and then look for other verticals within customer area.
Support and Dispute management is easier than B2C.

Collaborate with partners on whom your services depend on.
In India mostly it is the customer who decides the price structure.
Segment your customers.
Apply Strategies based on:
Buying situation
Buy phases?

Customer expectations may be good or wrong.

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