Pricing Strategies for #Startups

Event Details

Pricing Strategies for #Startups

Time: December 7, 2019 from 9:30am to 12:30pm
Location: MCCIA Trade Towers
Street: Senapati Bapat Road
City/Town: Pune
Phone: 8308060000
Event Type: startup, finance, strategy, pricing, sales
Organized By: Shailendra Narhar Marathe
Latest Activity: Nov 18, 2019

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Event Description

As per Bain & Co., over 85% companies say they have significant room for improvement in pricing. According to Warren Buffet, CEO Berkshire Hathaway, “the single most important decision in evaluating a business is pricing power.” According to McKinsey & Co.’s analysis, effective pricing strategies and tactics can deliver a 2 to 7 percent increase in return on sales; and that 80 to 90 percent of all poorly chosen prices are too low. According to, uncompetitive pricing is one of the five reasons for businesses dying a slow death.

This session is designed to benefit the founders of startups also those who intend to launch a startup in the near future. Some of the questions we deliberate upon in this session include:

1) Why pricing strategy is critical for long term success of an organization?
2) How to ensure that the pricing is aligned to target customer segments?
3) How to ensure that the pricing ensures revenue maximization in the long run?
4) How to ensure that the pricing strategy maximizes ROI?

The strategies discussed are designed to improve the startup revenues by 4x and the profitability by 10x. The participants will take away a framework that they can use for pricing their products and services.

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The session is facilitated by CA Shailendra Marathe, Founder of CFO Axis, who has over 25 years of experience in finance, strategy, risk management and FinTech . More info on CA Shailendra Marathe at

CFO Axis is focused on providing strategic financial advice to startups for growing their revenue, improving their profitability, and generating stable cash flows. More info CFO Axis at 

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