Pricing Strategies for #Startups

Event Details

Pricing Strategies for #Startups

Time: November 9, 2019 from 9:30am to 12:30pm
Location: MCCIA Trade Towers
Street: Senapati Bapat Road
City/Town: Pune
Website or Map: https://www.townscript.com/e/…
Phone: 8308060000
Event Type: startups, pricing, finance, strategy
Organized By: Shailendra Narhar Marathe
Latest Activity: Nov 4

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Event Description

Strategies for pricing products of your startup, to grow your revenues 4x, and profitability 10x

As per Bain & Co., over 85% companies say they have significant room for improvement in pricing. According to Warren Buffet, CEO Berkshire Hathaway, “the single most important decision in evaluating a business is pricing power.” According to McKinsey & Co.’s analysis, effective pricing strategies and tactics can deliver a 2 to 7 percent increase in return on sales; and that 80 to 90 percent of all poorly chosen prices are too low. According to Inc.com, uncompetitive pricing is one of the five reasons for businesses dying a slow death.


Acquiring the paying customers and building a robust revenue pipeline requires that the founders appropriately price the products and services for ensuring financial viability and long-term profitability.


This session is designed to benefit the founders of startups also those who intend to launch a startup in the near future. Some of the questions we deliberate upon in this session include:


1) How to ensure that the pricing strategy maximizes ROI?
2) How to ensure that the pricing is aligned to target customer segments?
3) How to ensure that the pricing factors in the cost of customer acquisition?
4) How to ensure that the pricing ensures revenue maximization in the long run?


The strategies discussed are designed to improve the startup revenues by 4x and the profitability by 10x. The participants will take away a framework that they can use for pricing their products and services.


The session is facilitated by CA Shailendra Marathe, Founder of CFO Axis, who has over 25 years of experience in finance, strategy, risk management and FinTech . More info on CA Shailendra Marathe at www.linkedin.com/in/shailendram


CFO Axis is focused on providing strategic financial advice to startups for growing their revenue, improving their profitability, and generating stable cash flows. More info CFO Axis at www.cfoaxis.com 

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