Marketing strategies for product startups

Event Details

Marketing strategies for product startups

Time: October 16, 2010 from 5:30pm to 7pm
Location: Symbiosis Institute of Computer Studies & Research (SICSR), Classroom #707
Street: Atur Centre, Model Colony
City/Town: Pune
Website or Map:…
Event Type: round, table, discussion
Organized By: Nikhil Karkare / Santosh Dawara
Latest Activity: Mar 9, 2011

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Event Description

Do you believe that your product startup spends a lot of time and energy in R&D of your product, but very little time on marketing and selling it? If yes, then this session is definitely for you.

We are putting together a mentoring session with experts who have "been there, done that" to come and talk to product startups about marketing strategies in the Indian scenario - either B2B or B2C or otherwise. Questions such as:
- What are the best ways to market your product, theoretically as well as practically
- How do I create brand value for my b2b or b2c product?
- Should I hire a marketing person in my startup?
- What are the challenges faced in selling retail commercial software?
- Which marketing methods work best? (Mass mailing, newspapers, hoardings, etc)
- What are effective ways to stand out from bigger and tougher competition while marketing your product?
and more, will be discussed.

Speakers: We have Kailash Katkar and Sanjay Katkar from QuickHeal Technologies, who will be answering all our questions.
Quick Heal Technologies, by no means, needs an introduction. They are India’s leading provider of Internet Security tools and is a leader in Anti-Virus Technology in India. Quick Heal Technologies has established Quick Heal product family as industry benchmark for computer security. Quick Heal, an award winning security product is installed in corporate, small business and consumers’ homes protecting their computers from viruses and other malicious threats. Serving millions of users worldwide, Quick Heal Technologies employs more than 350 people in eighteen branch offices and is headquartered at Pune, India.

Kailash Katkar is Chief Executive Officer and Chairman of the Board of Directors of Quick Heal Technologies. He is the founder of Quick Heal Technologies, and is responsible for managing sales, marketing, customer services, technical support and order administration functions nationwide.
Sanjay Katkar is Chief Technical Officer and Technical Director of Quick Heal Technologies. He is co-founder of Quick Heal Technologies, and is responsible for the development of anti-virus product range Quick Heal on all the major platforms. He himself had build and maintained main scanning engine of Quick Heal on all platforms. He now leads the dedicated team of software professionals in further development of various anti-virus modules on various platforms and is responsible for design and development of new features in the product.

Please note that we will be discussing marketing for products in the b2b or b2c domain only. This is not a generic marketing strategies meet. We will conduct future specific sessions based on the response to this one.

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Comment by Nasir Mallik on October 16, 2010 at 12:58pm
was Quickheal designed for enterprise or retail (individual PC owner) at the beginning. How did Quick Heal find its first customer and what strategy they adopted. What are the obstacle they faced during initial marketing.
Comment by Saurabh Jain on October 16, 2010 at 9:15am
I don't know if I am late - but here are a couple of questions I am really interested in.

1. In India, what is the primary source of revenue for them? Consumers or Businesses?

2. Noticed a lot of computer dealers try very hard to bundle QuickHeal with the assembled machine. How effective is this OEM strategy and if we could get some numbers, it would be great.

3. Also noticed lots of ads on Radio off late - how effective is this and how do they track whether the radio ad is selling them copies. Again, any numbers would be awesome!
Comment by Santosh on October 15, 2010 at 12:56pm
What questions would you like to ask QuickHeal?

One that comes to my mind is, if they had to start again from scratch, where would they start?
Comment by Umesh Ishwarlal Ahirrao on October 12, 2010 at 10:57am
a very great and brainstorming event for the peoples like us who are looking for the new startups..... so requesting maximum peoples to attend this event..... and heartly wishes for the success of the event....

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