Coffee, Conversations and Marketing

Event Details

Coffee, Conversations and Marketing

Time: August 27, 2010 from 9am to 4pm
Location: Symbiosis Infotech Campus Auditorium
Street: Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi
City/Town: Pune - 411 057
Website or Map: http://siibmarketing.blogspot…
Phone: +919850766094
Event Type: marketing, conclave, seminar, networking
Organized By: Harsh Saraogi, Symbiosis Institute of International Business
Latest Activity: Aug 29, 2010

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Event Description

Bob Dylan's classic anthem of change bodes well with the sea change happening across the world of marketing. Digital revolution is transforming businesses and importantly our lives forever.

In the good ol' days, marketing was all about drive, a coffee-like stimulant, pushed down the throat of the consumer with scientific precision. Enamored by the strong power of such stimulants, the marketers relegated the consumer as an after thought, to be bothered about only while selling the product.

Technology empowered him like never before and the consumer was back with a vengeance. He demanded transparency. No more fooling around. He wants everything, including marketing to be real and human. In a connected world, he was the real king to control the fate of brands. Marketers have no choice to listen to what he says. After all, the markets themselves are conversations.
These are interesting times for marketers, as we are redefining the raison d'etre of a marketer.

Wouldn't it be wonderful to ponder over the future of marketing over a coffee, amidst an energetic bunch of marketing students?

Welcome to Coffee, Conversations and Marketing 2010.

Mr. Purnendu Kumar, Associate Vice President, Technopak
Mr. Kiruba Shankar, CEO, Business Blogging
Mr. Rajiv Dingra, Founder & CEO, WATConsult
Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India

Arnab Mitra, Director India, Media Contacts
Chaya Brian Carvalho, Founder, BC Web Wise
Pawan Kumar Goyal, Managing Director - Asia & Middle East, Tribal Fusion
Nitin Mathur, Marketing Director, Yahoo! India

Mr. Prithwiraj Ghorpade

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Comment by Harsh Saraogi on August 29, 2010 at 3:29pm
Guys, Thanks you all for your support.. we had a successful event on 27th. Wish many more of you could join us..
Looking forward to meeting you on some other platform..

Comment by Santosh on August 23, 2010 at 7:42am
Harsh you might want to post the pre-event details to those who have RSVP'd to your event. Wish you luck!

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