Digital marketing course

Event Details

Digital marketing course

Time: January 9, 2015 at 10am to January 17, 2015 at 5pm
Location: Blue planet solutions, Anmol building, Prashant Society, Behind Krishna Hospital, Paud Road, Kothrud
Phone: 9552515020
Event Type: digital, marketing, course
Organized By: Pune digital marketers
Latest Activity: Dec 26, 2015

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Event Description

A once a year opportunity to learn from giants of Digital marketing

Abhishek Agarwal, Head of Digital Marketing, Brown Tape (Managed accounts like housing.com, freecharge & annual budgets $20 million, Ex-Googler, well respected) & Varun Kulkarni, Digital Marketing Manager, Nobroker

Guest Speakers -
Manisha Rana, CMO, Magicbricks
Arun Prabhudesai, Founder, Armoks Interactive Labs & Editor, Trak.in
Suhasini Kirloskar, Chief of Marketing, GS Lab
Lakeer Kukadia, Founder, Radon Media

Course Outline-
Day 1 & 2 - Search engine marketing, fundamentals
Day 3 - Display marketing
Day 4 - Digital marketing account setup & examination


Day 1 - Saturday- Jan 9, 2015
10 to 1 – Intro to Digital marketing
Why AdWords & how it is the key to all of it
Search engine marketing & Display advertising
Search - Keywords, keyword types
Keyword research & Keyword theming
AdWords Metrics
CTRs, CPCs, CPMs & other important metrics, their meaning, relevance and relation to performance
1 to 2 – Lunch
2 to 4 – Campaign structure
Ad copies, Ad group Assignments homework to be checked next day
4 to 5 – Guest Lecture by Arun Prabhudesai, Founder, Armoks Interactive Labs & Editor Trak.in

Day 2 - Sunday - Jan 10, 2015
10 to 1 – Assignment review
Campaign structuring - for Lead gen & Acquisition
Display campaigns, types
1 to 2 - Break
2 to 4 – Conversion tracking & Analytics
AdWords editor
Landing pages & websites
Reporting
4 to 5 – Guest Lecture by Manisha Rana, CMO, Magicbricks

Day 3 - Saturday, Jan 16, 2015
10 to 1 – Display campaigns & reporting
1 to 2 - Break
2 to 4 – Display campaigns & account setup
4 to 5 – Guest Lecture by Suhasini Kirloskar, Chief of Marketing, GS Lab

Day 4 - Sunday, Jan 17, 2015
10 to 1 – Account setup & review
1 to 2 - Break
2 to 5 – Fundamentals examination


Registration - in.explara.com/e/dmcourse

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