Integrated Approach to B2B Digital Marketing and Social Media

Event Details

Integrated Approach to B2B Digital Marketing and Social Media

Time: September 6, 2014 from 9:30am to 12:30pm
Location: MCCIA Trade Tower
Street: MCCIA Trade Tower - Fifth Floor ICC Complex, 403, Senapati Bapat Road, Pune
City/Town: Pune
Website or Map: http://meetup.com/PuneDigital…
Phone: 9552515020
Event Type: workshop, social, media
Organized By: Pune Digital Marketers - Group of SEO, Social Media, Analytics, Inbound Marketing professionals
Latest Activity: Sep 1, 2014

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Event Description

In this session, Radha Giri and Sanjeev Nambudiri of Midas Touch Consultants, will share insights on how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction. 

Today, 50-60% of the B2B buying decision is over even before organizations engage with vendors. This session will help you know:

• How B2B companies can differentiate themselves in the online world?  

• What role does ‘content marketing’ play?

• Which social media channels are more effective for B2B companies and why?

• How to calculate the ROI of the digital marketing initiatives?

• What role does Influencer marketing play?

No Charges

About Speakers:

Radha Giri (Founder and CEO)

Radha is a young and dynamic entrepreneur whose passion is marketing and technology. By creating recognized brands she helps businesses generate revenue; her method - apply her business acumen to advanced digital and social media marketing techniques. She has led highly creative marketing teams and defined successful go-to-market plans and strategies for multiple innovative, award-winning software products and services.

Radha has also shared her expertise and invaluable insight through her recently published eBook “Are you Socially Shy?" The book describes how, in a matter of hours, businesses can start with social media. A trove of practical tips, suggestions and examples, this book makes a wonderful read for anyone looking to understand the hows of wielding social media and its possible impact, and so it quickly became a best-seller on Lulu.

Dual degrees lend a solid foundation to Radha's expertise, a Master’s in Technology keeps her skills relevant to her enterprise, while a Law Degree helps her understand finer legal aspects when it comes to patent writing and trademark filing for various software products.

Sanjeev Nambudiri (Co-Founder)

Sanjeev Nambudiri is a 20 year veteran of the sales trenches. He has led high performing sales team & also sold hardware & software products, software services & professional services across much of the known world. In this time he has come to firmly believe 2 things. First that Sales really is a process requiring a carefully thought out, structured step by step approach and the other that differentiation absolutely is key. He is a recent but committed convert to the role that marketing & social media can play in growing sales & differentiation & sees a bright future for organisations willing to apply these methods !

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