Integrated Approach to B2B Digital Marketing and Social Media

Event Details

Integrated Approach to B2B Digital Marketing and Social Media

Time: September 6, 2014 from 9:30am to 12:30pm
Location: MCCIA Trade Tower
Street: MCCIA Trade Tower - Fifth Floor ICC Complex, 403, Senapati Bapat Road, Pune
City/Town: Pune
Website or Map:…
Phone: 9552515020
Event Type: workshop, social, media
Organized By: Pune Digital Marketers - Group of SEO, Social Media, Analytics, Inbound Marketing professionals
Latest Activity: Sep 1, 2014

Export to Outlook or iCal (.ics)

Event Description

In this session, Radha Giri and Sanjeev Nambudiri of Midas Touch Consultants, will share insights on how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction. 

Today, 50-60% of the B2B buying decision is over even before organizations engage with vendors. This session will help you know:

• How B2B companies can differentiate themselves in the online world?  

• What role does ‘content marketing’ play?

• Which social media channels are more effective for B2B companies and why?

• How to calculate the ROI of the digital marketing initiatives?

• What role does Influencer marketing play?

No Charges

About Speakers:

Radha Giri (Founder and CEO)

Radha is a young and dynamic entrepreneur whose passion is marketing and technology. By creating recognized brands she helps businesses generate revenue; her method - apply her business acumen to advanced digital and social media marketing techniques. She has led highly creative marketing teams and defined successful go-to-market plans and strategies for multiple innovative, award-winning software products and services.

Radha has also shared her expertise and invaluable insight through her recently published eBook “Are you Socially Shy?" The book describes how, in a matter of hours, businesses can start with social media. A trove of practical tips, suggestions and examples, this book makes a wonderful read for anyone looking to understand the hows of wielding social media and its possible impact, and so it quickly became a best-seller on Lulu.

Dual degrees lend a solid foundation to Radha's expertise, a Master’s in Technology keeps her skills relevant to her enterprise, while a Law Degree helps her understand finer legal aspects when it comes to patent writing and trademark filing for various software products.

Sanjeev Nambudiri (Co-Founder)

Sanjeev Nambudiri is a 20 year veteran of the sales trenches. He has led high performing sales team & also sold hardware & software products, software services & professional services across much of the known world. In this time he has come to firmly believe 2 things. First that Sales really is a process requiring a carefully thought out, structured step by step approach and the other that differentiation absolutely is key. He is a recent but committed convert to the role that marketing & social media can play in growing sales & differentiation & sees a bright future for organisations willing to apply these methods !


Comment Wall


RSVP for Integrated Approach to B2B Digital Marketing and Social Media to add comments!

Join Pune OpenCoffee Club

Attending (4)

© 2018   Created by Santosh.   Powered by

Badges  |  Report an Issue  |  Terms of Service