Ad copy writing & strategies - Paid & Social Media

Event Details

Ad copy writing & strategies - Paid & Social Media

Time: December 5, 2015 from 8:30am to 1pm
Location: Deccan gymkhana
City/Town: Pune
Website or Map: http://in.explara.com/e/adcopy
Phone: 09552515020
Event Type: digital, marketing, meetup
Organized By: Ashish Dasharathi
Latest Activity: Nov 28, 2015

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Event Description

8.30 to 9 am - Tea & registrations

9 to 9.45 - Ad copy writing best practices & case studies

• Thinking process that leads to an ad copy

• Ad copy scheduling, planning and preparing

• Some of the world renowned ads

• Fonts best practices, exercise on fonts

• Ad copy fails

• Crafting ad copy restricted to character limits on leading advertising platforms

• Should it be creative copy or a simple copy that brings more ROI

9.45 to 10.45 - Video Content

Vasundhara Srinivasan, Consultant, Sales & Marketing Specialist

• What does it take to setup a web series

• What does it take to market a web series

• How do you go looking for sponsors or media partners for a web series

• What do media partners look for in your video based content marketing

10.45 to 11 - Break

11 to 11.30- Ad copy case study & QnA

Manisha Rana, CMO, Magicbricks

11.45 to 12.45 pm - Creative copy

Sanya Kapoor, Co-Founder Magikbox Media

• Creative copyFundamentals of a good creative copy

• Best practices in logo placement, color combinations, font selection, headline/marketing punchline selection & long copy placement and formatting

• What differentiates good copy from rest

12.45 to 1 - QnA

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